Pet Food Market Trends / Pet Food Ingredients
on October 9, 2020

Fresh pet food update: A segment gaining ground

‘Fresh’ has been popular in human food for quite some time now, so it’s no surprise that the concept is gaining ground in pet food.

As reported in Packaged FactsPet Food in the U.S. (June 2020), pet owners are increasingly turning to fresh pet food concepts. “Fresh” has long been the top selling point for human foods, even above heavyweight contenders such as price, flavor and convenience. In this pets-as-family era, therefore, the…

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