Merrick Pet Care has launched Whole Earth Farms to provide dog owners with a value-priced holistic brand, according to the company. The product combines multiple protein sources, fruits, vegetables, vitamins and minerals to create three age-specific, daily meals.
Each formula is expected to retail for US$38.99 per 35-lb. bag.
The company also manufactures the Five Star dry and wet line of dog and cat food as well as the Before Grain dry and wet dog and cat line.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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