Merrick Pet Care  has launched Whole Earth Farms to provide dog owners with a value-priced holistic brand, according to the company. The product combines multiple protein sources, fruits, vegetables, vitamins and minerals to create three age-specific, daily meals.

Each formula is expected to retail for US$38.99 per 35-lb. bag.

The company also manufactures the Five Star dry and wet line of dog and cat food as well as the Before Grain dry and wet dog and cat line.