What is the role of regulators in pet food marketing claims?

AAFCO’s potential ‘controlled copper’ label claim should be carefully considered.

Louise Calderwood

November 14, 2023

AAFCO should carefully consider its possible reach into pet food marketing claims, particularly as relates to the current copper situation.

AAFCO should carefully consider its possible reach into pet food marketing claims, particularly as relates to the current copper situation.

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Around 1450 in Germany, Johannes Gutenberg mastered the revolutionary movable-type printing press, allowing the creation of identical copies at low cost. It was a groundbreaking development, letting merchants pass out brochures and fliers to potential customers.

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