AAFCO should carefully consider its possible reach into pet food marketing claims, particularly as relates to the current copper situation.
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Around 1450 in Germany, Johannes Gutenberg mastered the revolutionary movable-type printing press, allowing the creation of identical copies at low cost. It was a groundbreaking development, letting merchants pass out brochures and fliers to potential customers.
By the late 1890s, the word “marketing” entered the English lexicon, defined in part as “the promotion … of a product ...” And soon after, President Theodore Roosevelt Jr. signed the Pure Food and Drugs Act of 1906 into law, prohibiting interstate commerce in misbranded and adulterated foods and drugs, including products for animals.
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