on July 6, 2017
Pet food: when your consumer is not your customer
A look at the complexity of catering to both pet owners and pets in the pet food market.
In the pet food industry, the consumer and the customer are very different, but they come as a package deal. There is simply no ignoring the human and animal elements involved: on the one hand, the pet owner is the one making all the product purchasing decisions. On the other…
