Pet food: when your consumer is not your customer

A look at the complexity of catering to both pet owners and pets in the pet food market.

In the pet food industry, the consumer and the customer are very different, but they come as a package deal. There is simply no ignoring the human and animal elements involved: on the one hand, the pet owner is the one making all the product purchasing decisions. On the other…

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Digital Edition

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February 2021
In the February 2021 issue of Petfood Industry, learn about pet treat growth potential, business events of 2021 and the continuing rise of e-commerce.

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Feature

By Lindsay Beaton

Make it simple, make it complex: the pet food dichotomy

Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.

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Feature

By Debbie Phillips-Donaldson

3 tips for sustainable pet food innovation

Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.

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Pet food: when your consumer is not your customer

A look at the complexity of catering to both pet owners and pets in the pet food market.

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Digital Edition

Read the February issue of Petfood Industry!