Farmer Focus tells the farmer’s story, upholds traceability

In-store packaging, website and social media that focused on growers resulted in the chicken producer being named 2024 Chicken Marketer of the Year.

Elizabeth Doughman

October 4, 2024

Farmer Focus

The primary objective of the 2023 Farmer Focus marketing campaign was to tell the stories of the growers behind its poultry products through in-store packaging, website and social media.

As a result of their marketing efforts, Farmer Focus was named the 2024 Chicken Marketer of the Year. The trophy was presented at the 2024 Chicken Marketing Summit held at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 30.

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