Featured: Page 12

Market Report
‘All of the Above’ and pet product channel shopping trends
Omnichannel shopping continues to evolve as pet owners eschew the either/or concept and use whatever’s most convenient.
The continued expectation of convenience in purchasing has led to the strengthening of the omnimarket approach to pet food shopping.
Pet Food Regulations
Policy experts tackle safety plans, regulatory pathways at AFIA Pet Food Conference
AFIA’s Leah Wilkinson and AAFCO’s Austin Therrell updated attendees on the latest happenings with pet food safety plans and the new animal food ingredient approval processes.
Austin Therrell, executive director of the Association of American Feed Control Officials, updates Pet Food Conference attendees on the new ingredient approval pathway from AAFCO-KSU.
Pet Food News
AFIA honors Altom with 2025 Friend of Pet Food Award
The AFIA recognized Eric Altom, Ph.D., for his active involvement and dedication to mentoring students and young professionals in the pet food industry.
Jessica Starkey, Ph.D., and Charles Starkey, Ph.D. (right) presented AFIA's 2025 Friend of Pet Food Award to Eric Altom, Ph.D. (center).
Pet Food Marketing and Branding
How to understand today's pet parents
With 87 million U.S. pet parents spending $150 billion annually, marketing expert Michael Johnson highlights the importance of personalization, consumer education, and building trust through clear, accessible messaging to connect with pet food buyers.
Michael Johnson offered suggestions on marketing to today's pet parents during AFIA's Pet Food Conference being held during IPPE 2025 this week in Atlanta, Georgia.
Trending: Pet Food Podcast
EPISODE 78: What might 2025 look like for the pet food market?
Host Lindsay Beaton talks with Nicole Hill, executive director of MarketPlace, about novel proteins, biotic benefits, pet parent shopping trends, and the top social media platform to watch next year.
Sound Cloud Cover Art 800x800 Nicole Hill
Pet Food Market
Ecuador drops value-added tax on pet food
Beginning February 1, more than 8 million Ecuadorian families with pets are expected to see a reduction in pet food costs.
The elimination of VAT on pet food marks a significant milestone for the Ecuadorian market.
Pet Food Market
December ‘petflation’ drops +2.0 versus 2023
Year over year inflation rate is again below the National inflation rate by -31%.
Young Man Shopping Petfood Store
Adventures in Pet Food
What fluid consumer sustainability views mean for pet food
New consumer survey reports on perceptions and purchasing behaviors related to sustainability offer valuable insights for pet food and treat brands.
Tim Wall Dall E4 Sustainability Pet Food Cans
Pet Food Equipment
Innovations in pet food drying, cooling technologies boost efficiency, quality
The latest advancements in drying and cooling methods are focused on increasing efficiency, ensuring food safety and improving product consistency.
Freeze drying continues to gain popularity because it offers shelf life benefits along with nutritional preservation.
Pet Food Insights
2024 in review: Key pet food trends that defined the year and their impact on 2025
Global top trends in the pet food space are slated to continue affecting the market in the coming months.
The global pet food market’s 2024 trends will have clear influence on the trends shaping 2025.
Pet Food Regulations
PURR Act reintroduced into Congress
The PURR Act is designed to establish the FDA as the primary authority in the regulation of pet food ingredients and labeling.
The Pet Food Institute (PFI) reiterates its support of the PURR Act, federal legislation that would modernize and streamline how pet food is regulated.
Market Report
Pet product retailing and political outlook
Data shows particular political leanings when it comes to who shops where for pet food.
Everyone agrees that their pets are the best — but when it comes to politics, there are some differences in shopping channel preferences.
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