Featured: Page 22

Pet Food Marketing and Branding

How pet food brands can win in the crowded e-commerce market

To succeed in a crowded and fast-changing digital landscape, pet food brands must tailor strategies to each marketplace while maintaining strong brand identity and operations.

For pet food companies, consistent branding and messaging across all channels is essential for a successful e-commerce strategy.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

Global Commerce

Corn price increase may impact Brazilian pet sector

Climate, low harvest, and high demand are putting pressure on the price of corn, the most used plant-based raw material in the production of pet food. Experts explain how this may impact the sector.

Ear Of Corn With Coins Instead Of Kernals

Global Commerce

U.S.-China tariff pause eases pressure on animal feed, pet food trade

A 90-day reduction in U.S.-China tariffs offers short-term relief for U.S. animal food exporters and ingredient buyers as trade talks continue.

Us China Tariffs Scrabble Viarami Pixabay

Ibero Natural expands European sales of Iberian pork-based dog food

Czech brand Ibero Natural grows its premium pet food offerings across Europe, while Latvian company Tērvete Food introduces the Baltics’ first dog-friendly ice cream.

Ibero Natural uses the meat of Iberian dark pigs and lamb meat in the manufacturing process.

Adventures in Pet Food

Pet food industry finds common themes at Petfood Forum 2025

From sustainability as a journey to the strength of the pet food market to career development lessons, certain threads connected everyone at Petfood Forum.

For the second year in a row, Petfood Forum featured puppies up for adoption from Polk County Humane Society in Missouri.

RAWZ co-founder named 2025 ThinkFirst VIP of the Year

Jim Scott III honored for his advocacy and injury prevention work following a life-changing brain injury.

Pet Food Marketing and Branding

Earthborn Holistic to plant over 11,000 trees through Arbor Day, retail campaigns

Pet food maker Earthborn Holistic expands its sustainability efforts with tree-planting initiatives tied to Arbor Day and retail promotions.

Global Commerce

Why the global pet economy is poised to surpass $500 billion by 2030

Bloomberg Intelligence projects strong growth across pet food and care categories, driven by evolving consumer habits, e-commerce expansion and long-term pet humanization trends.

A new report from Bloomberg Intelligence noted the humanization of pets continues, with animals increasingly seen as full members of the family.

Petfood Forum News

How pet food professionals can lead through connection

Karen Jones, with NextUp, and a panel of pet food executives share insights and tips on how intentional networking can unlock leadership growth — even when working remotely.

Karen Jones Next Up Petfood Forum 2025

Pet Food Processing

High-pressure thermal processing creates safe, minimally cooked pet food

HPTP aims to create microbially safe products that can be shelf stable, fresh or minimally cooked.

Pet Food Palatability

Age-specific cat food accounts for changing tastes across life stages

Cat owners are becoming more interested in understanding how flavor preferences change throughout a cat’s life.

Insect-based Cat and Dog Food

U.S. pet owners open to insect protein, but knowledge lags

A new Kansas State University study shows U.S. dog owners are receptive to insect-based proteins — but lack knowledge about their health benefits, presenting a key opportunity for pet food brands.

A recent survey revealed that while pet owners are relatively informed about insect protein’s nutritional content, fewer understood potential health benefits.

Page 22 of 82