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Petfood Forum News
Women in Petfood Leadership seeks mentors, mentees for program
The Mentorship initiative pairs industry professionals for career guidance through online meetings scheduled at participants' convenience.
In the Women in Petfood Leadership Mentorship program, all mentors will offer professional expertise tailored to mentees' interests and needs.
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
Latin America/Carribean
Previtep launches Doggueta at third Vitacan congress in Guadalajara
The Mexican pet food manufacturer completes its dog food portfolio with a maintenance formula for the mass market.
With Doggueta, Previtep now offers a well-rounded portfolio that spans from everyday maintenance to specialized nutrition.
Trending: Pet Food Podcast
EPISODE 98: What is a brand compass and why is it important for pet food companies?
Hunter Ellis, brand experience strategist at Trone, explains how this internal strategic document helps pet food companies align their values, maintain consistency and make better decisions across all departments.
Sound Cloud Cover Art 800x800 Hunter Ellis
Europe
Poland's 3coty expands into dog food, international markets
The cat food maker plans U.S. entry while Vafo Group invests in microbiome research and Fressnapf | Maxi Zoo launches urban stores.
Known its range of products for cats, Poland's 3coty is readying to roll out products for dogs.
Business Strategy
From kibble to customization: The evolution of the pet food industry
A lot has changed in just the last 25 years, as pet owners have shifted from feeding their pets to wanting to share mealtime experiences with them.
Pet ownership has evolved dramatically in just the last 25 years.
Business Strategy
How to remain flexible in the dynamic pet food market
With evolving trends and demanding consumers, flexibility in all aspects is key to business success in the pet food industry.
Cat Stretch Svetlana Gbzowa Pixabay
Pet Food Insights
‘Sustainable’ marketing claims in the pet space
Litigation trends and the growing gap between consumer intentions and behavior.
Cat With Readers And Book Petfoto Pixabay com
Market Report
Projecting the Hispanic homeowner role in dog population growth
A recent report looks at the present (2025) and the future (2035).
Bigstock Beautiful Young Woman Kissing 437750549
Ingredient Issues
Sensitive, clean and limited ingredient diets
Pet owners are looking toward nutrition for answers to their pets’ wellness, but the language presented in pet food marketing can get in the way.
Cut Raw Beef Scoob Switzerland Pixabay
Research Notes
Study: Mushroom supplement improves cognitive function in senior dogs
A 12-week veterinary study found 81% of senior dogs showed cognitive improvement or stabilization when given a mushroom-based supplement.
Golden Retriever With Mushrooms Zachteven Pixabay
Petfood Forum News
Petfood Forum Asia 2025 draws professionals from 17 countries
The one-day conference in Bangkok concluded on October 29 with sessions covering regional trends, ingredient innovation and processing technologies.
Petfood Forum Asia, co-located with Pet Fair South East Asia 2025, took place October 29 in Bangkok.
Pet Food News
Turkish pet food producer secures investor for expansion
Çağatay Pet Food gains minority shareholders to support production capacity growth, while Italy's Farmina Pet Foods plans €20 million investment in Serbian facility.
For Çağatay, the new shareholders will support the company's growth, enhancing its competitiveness in the pet food industry.
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