Featured: Page 8

Wow of Austria, now part of Vafo, expands premium cat food line

Acquired by Vafo Group in 2024, the woman-founded premium pet food player is introducing new flavors and products for its Wow Cat brand.

Wow Cat New Cat Food Flavors

Petfood Forum News

From mentees to mentors: How three pet food veterans are paying it forward

Three women in pet food share hard-won insights on building the next generation of leaders through strategic mentorship.

The Women in Petfood Leadership group gathered during Petfood Forum 2025 in Kansas City this spring for a networking reception on the show floor.

Pet Food Market

How a Chilean pet food startup is disrupting market giants

Tributo Natural proves emerging brands can compete with industry leaders by focusing on transparency, sustainability and emotional connection over volume and price.

Tributo illustrates how a local company can navigate a market traditionally led by big brands through a clear focus on ingredient transparency, environmental responsibility and emotional connection with pet owners.

Females in Food releases study on women's workplace challenges

New research documents persistent barriers to advancement despite industry progress on representation.

Women in Petfood Leadership brings together professional women in pet food to build community through networking, career planning, leadership development and professional support opportunities.

Viking-themed cat food marketing may differentiate brands

Vikings: Marauders. Barbarians. Colonizers. Cat fanciers.

Viking With Cat

Adventures in Pet Food

Big pet food players get fresh to pursue ongoing growth

Just a week apart, Royal Canin and General Mills both announced new lines of fresh pet food, entering a high-growth category. Will others soon follow?

Andrea Gantz Fresh Pet Food Aisle

Pet Food Regulations

31 laws and rules for pet food production in Europe

The European Union's legal framework for pet food helps safeguard animal health, support consumer trust and facilitate trade across member states.

Dall·e 2024 07 08 12 43 49 A Thick, Leather Bound Book Titled 'pet Food Law' By Legal Beagle The Cover Is Made Of Dark Brown Leather With Gold Embossed Lettering For The Title

Trending: Pet Food Podcast

EPISODE 88: What is the science behind plant-based pet food diets?

Bramble’s founder and CEO Amanda Rolat breaks down the science, misconceptions and benefits of plant-based diets for dogs and why this growing market segment is meeting a real need beyond just following human food trends.

Sound Cloud Cover Art 800x800 Amanda Rolat

Market Trends and Reports

Report: 4 key trends shaping the pet food industry

In its 2025 Dog and Cat Report, APPA noted a growth in cat ownership, premium nutrition and functional pet foods.

According to APPA's latest report, Gen Z and Millennial men are adopting cats at unprecedented rates, dismantling outdated stereotypes and ushering in the era of the 'Cat Dad.'

France tops cat ownership rates in Europe 2023; Germany tops population

Poland’s high per capita cat ownership, in line with its elevated dog ownership rate, suggests a robust companion animal culture relative to population size.

Impressionist Oil Painting Of A Woman Cuddling A Pet Cat In Paris

Adventures in Pet Food

Pet food weathers the geopolitical and economic storm

Tariffs, trade wars, actual wars, oh my! Pet food, like most markets, is facing significant challenges resulting from geopolitics and macro-economics.

Pet Food Storm Umkreisel App

Pet Food Market

Russian pet food market slows amid tax threats

Russia's pet food market reached US$6.2 billion in 2024 but faces mounting challenges from proposed excise taxes and record-high interest rates that could derail its trajectory as Europe's largest pet food market.

According to the author, last year Russia became the largest pet food market in Europe, ahead of France and Germany.

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