Episode 1: What do you really need to do in order to be called a true innovator in the pet food world?

March 1, 2022

Sound Cloud Cover Art 800x800 Marcel Blok

Trending: Pet Food · Industry Innovation with Marcel Blok of Change Stranamics

In our inaugural episode we speak with Marcel Blok, CEO of Change Stranamics, and cover a lot of ground regarding innovation. What is it, really? Is there any TRUE innovation happening in the pet food industry? How can you build a team dedicated to innovation? Listen in to find out!

This acquisition of JR Pet Products is AlphaPet’s fourth acquisition since 2020.

AlphaPet acquires JR Pet Products premium dog treat brand

Royal Canin is launching a user-centric version of the Royal Canin Academy at the Veterinary Meeting & Expo (VMX) 2025.

Royal Canin Academy unveils upgraded learning platform

Pet Food Market

Alinatur’s Bravery enters Mexico through Petco partnership

Spanish pet food brand Bravery brings premium quality at competitive prices, shaking up the Mexican pet food market.

Brand Insights

Pet food ingredient insights for new product development

WATT Global Media

Explore sustainable and healthy ingredients that keep your formulations profitable.

Pet food ingredient insights for new product development

4 riders of the A-pet-calypse: threats to pet food industry in 2025

Although the dog, cat, and other pet food markets are not facing imminent collapse, four threats could pose significant challenges for businesses in 2025 and beyond. Apocalypse MEOW!

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Market Trends and Reports

Customer economics and business success in 2025

As pet owners become more careful with their pet food spending, it will be up to the industry to ensure consumers’ money is well spent.

Pet owners are demanding more and more of pet food, making it essential for the pet industry to understand what makes consumers want to spend their hard-earned money.

Something to Chew on

5 human food trends that could impact pet food in 2025

As human food and pet food continue their symbiotic relationship in the marketplace, ingredients, digestive health and other trends will play out in both.

Ingredients as a trend in human food continue to evolve; for 2025, consumers are focused on quality.

Pet food price inflation and retail shopping shifts

Price changes have affected how — and where — pet owners conduct their pet food shopping.

Pet food shopping continues to shift as inflation pressures, omnichannel options and pet owner preferences evolve.

Ingredient Issues

Pet weight management: Feeding for health, longevity

Pet obesity is a significant problem, and the pet food industry could be doing more to help pet owners feed their animals properly.

Overweight pets need better feeding management in order to live their longest, healthiest lives.

Market Trends and Reports

Top 3 trends in 2025: Customization, functionality, premiumization

We take a look at the top trends to pay attention to in 2025, as predicted by the pet food industry.

The trends coming up in 2025 each touch parts of the others as pet owners grow more nuanced in their needs for pet health and nutrition solutions.

Market Trends and Reports

Technologies in the pet space in 2025

2025 trends in the pet space bring technology into the pet food conversation as pet owners look to track their pets’ health and wellness with gadgets and apps.

Black Cat With Owner Laptop

Pet community unites to help those impacted by California fires

Donations, emergency relief distribution and lost pet platforms are helping both families and animals as the Los Angeles fires continue to burn.

Pets Global has distributed over 11,000 pounds of wet and dry dog and cat food to help those impacted by the Los Angeles fires.

Pet Food Safety

LA officials advise against raw pet foods after bird flu outbreak in cats

Several pet cats died or were euthanized after contracting highly pathogenic avian influenza. Evidence points to raw pet products as the vector for the virus.

Dall·e 2025 01 17 13 54 56 A Light And Space Movement Inspired Artistic Image Featuring Abstract, Glowing Forms Of Cats In Vibrant Colors The Scene Is Set In Los Angeles, With

Pet Food Safety

7 bird flu cases in cats confirmed in LA out of 74 in US since 2022

While cases in late 2024 drew attention to the issue, U.S. federal authorities have recorded 74 confirmed cases of highly pathogenic avian influenza in domestic cats since 2022.

Dall·e 2025 01 17 05 17 32 A Foreboding Scene Of Two Cats Sitting On A Windowsill, Gazing Out At A Group Of Sickly Birds Perched On The Branches Of A Leafless Tree The Cats App

Adventures in Pet Food

When human food and pet food trends converge (and collide)

Humanization, no longer just a trend but rather a foundation of the pet food market, has driven explosive growth but has also created some concerns.

Zontica l iStock.com

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