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Market Trends and Reports

Mars Petcare investing US$1 billion in online presence, AI

With a US$1 billion investment, Mars aims to double digital sales by 2030 from today’s level.

Insect-based Cat and Dog Food

Black soldier fly larvae meal in cat food influenced gut microbiome

While the digestibility of the BSFL-based food was lower than the control diet, the nutrient digestibility levels were still considered suitable according to FEDIAF guidelines.

Top Pet Food Companies

4 top French pet food companies’ revenues in 2023

Cats remain the most popular pet in France, with some of the highest per capita ownership in Europe, helping the country’s pet food market grow.

Pet Ownership Statistics

Study reveals gap between dog owners' perceptions, reality of pet health

According to the survey, 60% of dogs in the U.S. are considered overweight or obese, though many pet parents may not realize the extent of this issue.

Trending: Pet Food Podcast

EPISODE 71: What are the possibilities for the hybridization of animal and plant proteins?

Martín Salinas and Henk Hoogenkamp with Moolec Science delve into producing animal proteins in plants like soybeans through genetic modification, offering a sustainable protein alternative in pet food and feed applications.

Pet Food Marketing and Branding

Branding connects otherwise faceless suppliers to pet owners

Developing positive relationships directly with consumers could benefit pet food ingredient suppliers.

Insect-based Cat and Dog Food

From larval to grave: Scaling production of insects for pet food

After beginning with eggs, Innovafeed has reached a point where it can begin harvesting black soldier fly larvae to extract oil and protein.

News Hound

Could pet cats or dogs trigger an avian influenza pandemic?

Proactive steps may help pet food companies mitigate the risk of avian influenza becoming the next pandemic.

Insect-based Cat and Dog Food

Industrial symbiosis fine-tuned for BSFL pet food ingredients

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Black soldier fly larvae are already noted for their lower resource use compared to conventional livestock. Industrial symbiosis makes insect-based pet food ingredients yet more sustainable.

Market Trends and Reports

5 ways rising costs threaten pet ownership in US

Survey results suggest pet owners may face growing financial challenges as inflation continues to drive up the cost of pet care in the U.S.

Sustainable Dog and Cat Food

Local sustainability collaborations boost pet food brands

Like the old environmental adage to think globally and act locally, partnering with local environmental and social groups offers several benefits to pet food companies, especially smaller brands.

Adventures in Pet Food

3 values that drive pet food purchasers

For marketing success, be sure you know your target pet food customer segments and focus more on their values than on their demographics, experts advise.

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