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Pet Ownership Statistics
Pet generation gap as Boomers humanize more than Gen Z
Pet food marketers may benefit from focusing on older generations, as the human-animal bond strengthens over time, and older owners express a stronger desire to have pets for as long as possible.
Brand Insights
Pet food ingredient insights for new product development
WATT Global Media
Explore sustainable and healthy ingredients that keep your formulations profitable.
Pet Ownership Statistics
US pet population growth slow, cats rise dogs fall
Along with slow growth rates, pet ownership preferences have shifted as dog ownership declined and cat ownership grew, reversing earlier trends.
News Hound
4 riders of the A-pet-calypse: threats to pet food industry in 2025
Although the dog, cat, and other pet food markets are not facing imminent collapse, four threats could pose significant challenges for businesses in 2025 and beyond. Apocalypse MEOW!
Pet Food Safety
LA officials advise against raw pet foods after bird flu outbreak in cats
Several pet cats died or were euthanized after contracting highly pathogenic avian influenza. Evidence points to raw pet products as the vector for the virus.
Pet Food Safety
7 bird flu cases in cats confirmed in LA out of 74 in US since 2022
While cases in late 2024 drew attention to the issue, U.S. federal authorities have recorded 74 confirmed cases of highly pathogenic avian influenza in domestic cats since 2022.
Research Notes
Dog microbiome boosted by higher dietary fiber
Dietary fiber interacts in complex ways with the dog microbiome, suggesting both new avenues of research and potential for new product development.
Market Trends and Reports
General Mills pet food sales fell 4% in FY24 compared to FY23
General Mills made several acquisitions in 2024.
Research Notes
Typhoid Mary dogs may spread drug-resistant Salmonella without getting sick
Scientists identified 77 suspected zoonotic cases, where bacteria likely transferred from dogs to humans, involving 164 strains across 17 U.S. states.
Research Notes
E-nose and AI combined to detect mycotoxins in pet food
To detect mycotoxins in pet foods, researchers experimented with a combination of electronic nose technology and machine learning algorithms.
Research Notes
Raw chicken pet food risks reduced by lactic acid product during processing
Researchers explored how the combined use of high-pressure processing and lactic acid fermentate may mitigate health risks from pathogens in raw dog and cat foods.
Pet Food Safety
Claims raise questions about raw pet food as avian influenza source
Public health officials and pet food companies continue attempting to determine how HPAI repeatedly occurs in pet foods from South Korea to Oregon to California.
Raw Cat and Dog Food
More pet cats die of avian influenza associated with raw products in California
Cats infected with highly pathogenic avian influenza can develop severe illness that may include neurologic signs, respiratory signs or liver disease that can rapidly progress to death.
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