Latest News: Page 37

Inspired Pet Nutrition may buy Ultra Premium Direct

The exclusivity agreement would transfer all shares held by Eurazeo and other stakeholders to Inspired Pet Nutrition.

Minimalist Painting Depicting A Geman Shpherd Shaking Hands With A Business Man

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

Pet Food Marketing and Branding

ORIJEN launches trails app to connect pet owners with national parks

Champion Petfoods

The premium pet food brand partners with National Park Foundation to develop resource covering pet-friendly trails in over 100 parks nationwide.

The ORIJEN Trails App provides trail recommendations and more for you and your pet.

Pet Food Marketing and Branding

JustFoodForDogs, Pizzana to launch fresh dog pizza

Collaboration introduces a canine-specific menu item made with whole food ingredients at restaurant locations across Southern California and Texas.

JustFoodForDogs and Pizzana have partnered to launch Pup Pizza, the original fresh pizza for dogs, which is topped with the company's Pork Treats as a pepperoni substitute.

Ronald Brakke, animal health consultant, dies at 84

The founder of Brakke Consulting worked with leading pet food manufacturers during his four-decade career in animal health.

Ingredient Issues

10 takeaways: Stocks rise with pet food health trends, as do bone broths

As the market for stocks grows, especially for collagen-rich bone broth, this soup trend is spilling over into the pet food industry.

Stock photos...

Pet Food Marketing and Branding

Purina ONE targets cat allergen market with dating campaign

Purina Animal Nutrition

Nestlé Purina PetCare targets cat allergen sensitivities in relationships through video series and dating app partnerships.

Purina ONE's new 'LiveClear, Love Clear' campaign addressing relationship challenges caused by cat allergen sensitivities.

AFB International names general manager for North America

AFB International

The palatant manufacturer appoints industry veteran Jack Van't Groenewout to lead regional operations and drive growth strategy.

Pet Food Additives/Supplements

Study: LP815 probiotic reduces canine anxiety, aggression

Four-week randomized study of 40 dogs shows measurable behavioral improvements with proprietary GABA-producing strain developed by Verb Biotics.

With behavioral issues affecting up to 85% of dogs, Verb Biotics noted LP815 provides a clinically supported approach to ease anxiety, reduce aggression, and support more restful, consistent sleep.

Ingredient Issues

10 takeaways: Apple cider vinegar as a dog and cat food ingredient

Apple cider vinegar may affect pet health, and more than five years ago, one scientist called for research to verify its benefits and possible drawbacks in pet food formulations.

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BRF SA pet food division grows client base 8% in Q2 2025

BRF Ingredients

Brazilian protein producer posted $130.7 million in second-quarter earnings with its pet food segment reporting strong performance.

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Pet Fair Asia 2025 to showcase innovations in Shanghai

Asia's largest pet industry trade show will feature over 2,600 exhibitors including six halls focused on pet nutrition and food products.

Ollie migrates e-commerce operations to Shopify platform

The fresh dog food company says the move will streamline backend operations and enhance personalization capabilities for its direct-to-consumer business.

Ollie has launched its new digital commerce experience on Shopify.

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