Latest News: Page 36

Pet Food Marketing and Branding

Purina becomes U.S. Soccer's first official pet care partner

Partnership covers pet food, treats, supplements and connected products as soccer prepares for major events including 2026 FIFA World Cup.

The U.S. Soccer Federation and Purina are teaming up to honor the furry teammates who bring joy, energy and unconditional support to fans and players alike.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

RAWZ donates cat food to support Texas flood relief efforts

RAWZ Natural Pet Food

Company contributes 286 cases valued at over $15,300 to support displaced animals.

Pet Fair Asia 2025 international attendance grows 20%

The Shanghai trade show welcomed 130,000 trade visitors with 2,600+ exhibitors.

Market Trends and Reports

Dog snacks led Smucker’s pet food sales decline in Q1 FY26

Although dog snacks dragged on sales, J.M. Smucker’s leadership remained confident in the category.

Dall·e 2024 08 28 12 25 56 An Oil Painting Of A Beagle Dog In A 1950s Style Kitchen, Captured From An Angle The Scene Focuses On A Close Up Of The Beagle, Which Is Eating Jelly

Pet Food Marketing and Branding

Omni seeks dog breath inspector to test oral health supplement

The lucky person will evaluate the company's Fresh Breath supplement effectiveness and offers £9,000 compensation.

Omni is offering compensation to a dedicated dog owner willing to sniff their dog's break every day for 12 weeks in the name of science.

Pet Food Recalls

Viva Raw recalls dog and cat food after Salmonella and Listeria contamination

Pet food manufacturer voluntarily recalls two production lots of frozen raw dog and cat food products distributed to consumers and select retailers across seven U.S. states.

Viva For Dogs Recall

Egg producer Vital Farms releases limited-edition dog treats

Pasture-raised egg producer creates breakfast-flavored treats in partnership with Ava's Pet Palace.

Vital Farms releases one-time only 'Cheesy Over Easy' breakfast-flavored dog treats in a new campaign starring comedian Heather McMahan and her dogs, Rigatoni and Macaroni.

Wilbur-Ellis Nutrition acquired by equity firm, will operate as Rangen

An affiliate of Balmoral Funds LLC has acquired Wilbur-Ellis Nutrition LLC, a provider of custom nutrition products in pet, aquaculture and livestock markets, from Wilbur-Ellis Holdings II LLC.

Merger Acquisition

Woof introduces plant-based dog chew

Woof Dog Products

Company develops alternative to synthetic materials and traditional bones using food-grade plant compounds and powdered antler.

Woof transforms the durable chews category with the launch of the plant-based HonestChew.

Ollie helps launch specialized canine rehabilitation facility

Fresh dog food manufacturer collaborates with Angels For the Underdogs to establish trauma-informed healing center for court-involved dogs in the Southeast U.S.

Other Half launches Pumpkin Bacon Latte multivitamin for dogs

Pet wellness brand introduces seasonal twist on daily supplement with 45 active ingredients targeting gut health, joints, skin, coat and immunity.

Other Half lets dogs join the fall fun with its Pumpkin Bacon Latte kit.

BARK launches premium dog food line

The direct-to-consumer pet company will donate 100% of food profits to shelters and rescues through its BARK Gives program.

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