VICTOR Pet Food has launched a line of Freeze-Dried Raw Blend Recipes, combining freeze-dried raw meat with high-protein kibble in three single-protein recipes for dogs.
Unlike freeze-dried formulas that use uniform formed bits, VICTOR said its Raw Blends feature whole-food inclusions — identifiable cuts of raw meat mixed into a kibble base where real meat is the first ingredient. The three recipes include:
- Farm Chicken Recipe: Freeze-dried raw chicken breast cuts blended with high-protein chicken kibble.
- Fishermen's Salmon Recipe: Freeze-dried raw skin-on salmon blended with high-protein salmon kibble.
- Ranchers' Beef Recipe: Freeze-dried raw beef chunks blended with high-protein beef kibble.
"We're changing the conversation around freeze-dried raw feeding," said Brandon McKay, CEO of VICTOR Pet Food. "By offering real pieces of freeze-dried raw meat — where you can actually see the texture of the chicken breast or the skin on the salmon — and keeping the price point accessible, we are introducing recipes that offer a premium quality without the premium markup, making freeze-dried raw nutrition available to more households than ever before."
