The Pedigree petfood brand, owned by Mars, recently launched an advertising campaign featuring the Pedigree Adoption Drive .
According to Pedigree's John Anton, director of marketing, "More dogs are going to end up in shelters because of home foreclosures … Every time we run this campaign, we see increased sales."
According to a story in the Wall Street Journal , the brand's campaign also will be featured in this year's Super Bowl, Feb. 1.
Pedigree's advertising campaign featuring the Pedigree Adoption Drive .
