Adapted from a press release.
VICTOR Super Premium Pet Food, a Mid America Pet Food brand, has continued to make upgrades to its Mount Pleasant, Texas, production facility, including updates to food safety and testing procedures.
Over the last year, VICTOR has invested more than $5 million in the facility, team and processes to continually deliver products that exceed industry-leading food safety and testing standards, said the company. Upgrades include:
- Making capital investments to the facility and equipment to improve safety, efficiency and production capabilities.
- Adding team members with decades of pet experience to newly created senior management positions within VICTOR's quality and manufacturing departments.
- Installing automated systems to sample finished products as part of the company's ongoing, robust test and hold program.
- Engaging a third-party laboratory for finished product testing to ensure all test results are objective and accurate.
- Implementing additional training and process enhancements, including thousands of quality inspections weekly.
- Updating sanitation protocols to include a 12-hour deep cleaning of the manufacturing equipment and facility before production begins every week
"We take the safety and well-being of every pet very seriously, and this investment underscores our unwavering commitment to pet safety and the highest quality
Jeff Caswell, CEOMid America Pet Food
The East Texas facility has been certified through the SQF Program since 2018, a rigorous food safety program recognized by the Global Food Safety Initiative that scores on a scale of 100. Since then, VICTOR has consistently scored 98 or higher.
According to Petfood Industry's Top Pet Food Companies, Mid America Pet Food was founded in 2007 and produces in its own manufacturing facility. It offers super premium pet food and is best known for its Victor brand. The company is owned by TA Associates, a U.S.-based private equity firm.
