Avanti Pet Care, a subsidiary of Avanti Feeds, one of India's largest aquaculture companies, has entered the pet industry with the launch of its cat food brand.
The launch event, held March 2, 2025, was attended by over 100 veterinarians specializing in companion animals. Avanti Group noted it has provided high-quality nutrition to animals and humans alike through its shrimp feed innovation and processed shrimp products which are retailed globally.
For this venture, Avanti partnered with Thailand's Bluefalo Group, a manufacturer of pet food. The first product to be launched is a range of cat food, Avant Furst. The company plans to expand its portfolio with cat and dog food in dry, wet and treat formats by late 2025.
"Avanti Pet Care looks to making a global mark in the pet industry," said Dr. Indra Kumar Alluri, chairman and managing director of Avanti Group. "Pets being cherished members of families, nutrition is the key to their longevity and happiness. Avanti has been built on the pillars of advanced scientific nutrition, sustainability and customer satisfaction. It is on this foundation that we are excited to offer a line of pet food that not only supports health and well-being but also delivers great taste."
Avanti also announced plans to establish a state-of-the-art pet food manufacturing plant in Hyderabad, India. The company said this move underscores Avanti's commitment to delivering high-quality pet food solutions that meet the diverse needs of pets and theirs owners and the growing demand for pet care solutions in India.
Adapted from a press release.
