The Wires announced that over 100 pet brands from around the globe have joined PawWire, a discovery and shopping platform that connects pet brands directly with consumers. PawWire features The Edit, a curated showcase of emerging and established pet brands that presents users with a new mix of products each time the app is opened. Consumers can swipe to like or pass products, creating a personalized discovery experience.
"As artificial intelligence continues to transform how consumers search and how brands are discovered, we are seeing a growing demand for innovative ways to connect," said Kimberly Carney, founder & CEO of PawWire. "PawWire fills a critical gap in the marketing mix, offering brands a powerful new channel for discovery, while giving pet lovers access to unique, global products they might never have found otherwise. It is a win for both brands and consumers."
PawWire uses data sets and data science capabilities to provide consumers with personalized product discovery experiences. The platform builds on The Wires' existing FashWire and GlossWire platforms in the fashion and beauty sectors.
Recent brand additions to PawWire include Penthouse Paws, Champs Pet Kitchen, Bespoke Paws, EVERCHEW, Wasatch Paws, PORTA, Bailey's CBD and Winni Treats.
Current product categories on PawWire include Beds + Furniture; Bowls + Feeders; Cleaning Supplies; Clothing; Collars; Harnesses + Leashes; Crates, Gates + Containment; Flea + Tick; Food; Grooming; Health + Wellness; Pharmacy; Toys; Training + Behavior; Treats. Consumers can shop by product category, type of pet, daily deals, featured brands, and country of origin. The platform also offers brands and consumers a private social media feed within the platform.
"PawWire unleashes the power of technology to strengthen the bond between owners and their pets while building invaluable bridges between brands and their consumers," said Chloe Carney, PawWire. "PawWire puts tail-wagging deals, exclusive offers, and a wide range of pet essentials right at consumers' fingertips."
PawWire donates $1 for every app download to a selected animal-focused nonprofit each month. For September and October, PawWire has partnered with Pasado's Safe Haven, an organization dedicated to rescuing and rehabilitating animals who have experienced abuse and neglect.
"Supporting animal welfare has always been at the heart of PawWire's mission," Kimberly Carney, founder & CEO of PawWire. "We are not just here to help people discover amazing pet brands, we also want to create real-world impact for animals in need. Partnering with organizations like Pasado's Safe Haven allows us to turn every app download into a small but meaningful act of kindness."
PawWire was founded in 2024 and is owned and operated by parent company The Wires Platforms, Inc. The Wires operates multiple platforms including FashWire, GlossWire, PawWire, and WiresConnect, which are designed to connect brands with consumers through digital shopping experiences and providing AI-driven insights and analytics.
