Mid America Pet Food (MAPF), parent company and manufacturer of premium pet food brands including VICTOR Super Premium Pet Food, has appointed Alice Flath as vice president of sales.
Flath most recently served as senior vice president of sales and marketing at Wet Noses Natural Dog Treat Company and previously held the position of vice president of sales – North America at Instinct. She holds an MBA from Olin Business School of Washington University in St. Louis.
As a member of Mid America Pet Food's leadership team, Flath reports directly to CEO Jeff Caswell. She will lead the sales team in advancing the company's sales strategy.
"Alice's extensive experience in pet food, combined with her proven track record in sales leadership, will be instrumental as we continue to grow our market presence," said Caswell. "Her strategic vision and deep understanding of our industry will help us get our products into the hands of more pet parents and deliver on our mission to provide super premium pet nutrition."
Mid America Pet Food's recent product launches include VICTOR's Bully Fuel and Sensitive Skin & Stomach formulas.
"The strength of MAPF's brand portfolio, combined with its commitment to sourcing high-quality ingredients with high values of quality, real meat protein, presents tremendous opportunities," said Flath. "I look forward to leading the sales team to advance MAPF's sales strategy while driving results and long-term growth."
