The 30th China International Pet Show (CIPS 2026) has introduced a new brand visual identity featuring a dynamic "30" graphic and updated color system ahead of its November 12-15 event at the China Import & Export Fair Complex in Guangzhou, China.
The updated identity centers on a flowing "30" design representing three decades of the trade show's history. The visual system incorporates red tones symbolizing the event's heritage, blue elements representing international trade cooperation, yellow accents expressing market vitality, and white structures emphasizing openness and collaboration opportunities.
The refreshed imagery features dogs, cats, ornamental fish, reptiles, birds and other companion animals through contemporary design approaches.
"The new visual identity represents a visible commitment to our global partners," said Hong Yu, project director of CIPS. "It reflects our continued evolution into a more innovative, inclusive, and sustainable industry hub. CIPS is not only a venue for trade—it is also where ideas are exchanged, trends are explored, trust is built, and future collaborations begin."
