Full Moon has received the Pet Product of the Year honor in the 2026 Mindful Awards for its Pure Protein Air-Dried Dog Food.
The annual Mindful Awards program recognizes companies and products in the consumer packaged goods space. According to the company, this year's program drew thousands of nominations from companies worldwide.
"At Full Moon, we've spent years raising the standard for pet nutrition by creating foods made with the same care, quality, and ingredient standards people expect from their own food," said Ryan Perdue, senior vice president and founder of Full Moon. "As a leader in the human-grade pet food movement, this honor from the Mindful Awards reflects the growing demand from pet parents who are looking for better nutrition and greater transparency in the products they feed their dogs."
Travis Grant, managing director of the Mindful Awards, cited the product's processing method and sourcing as factors in the selection.
"Full Moon Pure Protein Air-Dried Dog Food is reshaping expectations for mindful pet nutrition," explained Grant. "Traditional kibble is typically heavily processed at high temperatures, which can degrade the natural nutrients. However, most fresh or raw alternatives that offer nutritional benefits require refrigeration, thawing, and careful preparation.
"By combining ethical sourcing, minimal processing, science-backed nutrition, and everyday convenience, Pure Protein is a premium pet food that is uniquely made and delivered, helping to raise the standard for mindful nutrition across the CPG landscape," he continued. "Congratulations on being our choice for 'Pet Product of the Year'!"
Full Moon's Pure Protein Air-Dried line uses human-grade ingredients with protein listed as the first ingredient. The company said air-drying is used as a lower-temperature alternative to conventional kibble processing.
