Zoomark BolognaFiere Cosmoprof SpA and Petzoo Eurasia Ulusal Fuarcilik are expanding a partnership signed in 2025, with plans to launch a new pet industry exhibition in Turkey in 2028.
The expanded collaboration is part of BolognaFiere Group's international growth strategy, which includes launching the new pet show in Turkey with support from Ulusal Fuarcilik, a Turkey-based exhibition organizer in the pet industry.
"The development of international exhibition platforms is a key pillar of BolognaFiere Group's growth strategy," said Gianpiero Calzolari, president of BolognaFiere.
"The strengthening of our cooperation with Ulusal Fuarcilik and Petzoo Eurasia reflects our commitment to investing in high-potential markets and building bridges between industries and communities," continued Calzolari. "This new project will represent an important step in our internationalization journey and further reinforce our role as a global connector for the pet industry."
Ahead of the 2028 launch, Zoomark will support Petzoo Eurasia's international marketing and sales activities during the 2026 and 2027 editions of the exhibition.
The companies said the collaboration is intended to expand market access for exhibitors, buyers and industry professionals in the pet industry, including in the Middle East and North Africa (MENA) region.
"We are proud to deepen our relationship with Zoomark and to embark on this new chapter together," said Selçuk Çetin, CEO of Ulusal Fuarcilik and general manager of Petzoo Eurasia. "The collaboration has already generated significant interest from international stakeholders and has confirmed the strategic importance of Turkey as a meeting point between Europe, Asia and the Middle East."
This new phase of collaboration demonstrates how meaningful partnerships can evolve into ambitious long-term projects, said Luisa Bersanetti, exhibition manager of Zoomark.
"Over the past years, we have witnessed strong interest from companies looking to expand their presence in Turkey and the wider MENA region," added Bersanetti. "By intensifying our support through international marketing and sales activities over the next two editions, we are laying the foundations for a more international and interconnected platform."
