Pet Food News: Page 55

Pet Food Marketing and Branding

IAMS spotlights digestive health benefits with airport campaign

Mars Pet Nutrition's IAMS brand installed oversized pet imagery at an Orlando airport to promote its prebiotic-forward PROACTIVE 5 nutrition system.

Airport baggage claim area with suitcases on conveyor belt and James Wellbeloved pet food advertisement on green wall

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Helping you navigate the evolving pet supplements industry

Latin America/Carribean

New Brazilian pet food plant signals shift in how regional players scale

Special Dog Company's new Minas Gerais facility, set to open in the second half of 2026, will add 10,000 metric tons of monthly dry pet food capacity.

Aerial view of active mining or industrial construction site with heavy machinery, earthwork, and surrounding green hillsides

Global Commerce

Russia sets pet food export record as domestic oversupply looms

Russian producers are turning to new markets in the Middle East and Asia as a widening gap between supply and demand pressures the domestic market.

Cargo ship docked at night with illuminated containers and red loading cranes at industrial port facility

Pet Food Marketing and Branding

New cat consumables focus on functional, hydration, protein

Functional nutrition, lickable formats, hydration focus, format innovation and high-protein diets were some of the top cat food and treat trends in Global Pet Expo’s New Product Showcase.

Anthropomorphic cat in black turtleneck presenting cat food on illuminated stage with neon cat graphic backdrop

Pet Food Marketing and Branding

Sheba brand launches 'Ignored to Adored' cat bonding campaign

Mars pet food brand taps actress Haley Lu Richardson to front a 12-day program aimed at strengthening the cat-owner bond.

Young woman with glasses smiling while playing with a black and white cat on a wooden floor, with Polaroid photos displayed above

HABRI opens nominations for human-animal bond innovation awards

PetSmart Charities returns as presenting sponsor of the program recognizing pet-friendly initiatives outside the pet care industry.

Pet Fair Asia 2026 to expand exhibition space, B2B programming

The Shanghai pet industry trade show returns August 19-23 with record exhibition space, new national pavilions and an invitation-only opening day.

Pet Food Packaging

Charter Next Generation earns PSC accreditation

Charter Next Generation's two-year accreditation recognizes measurable progress in environmental and social responsibility across its sustainable film portfolio.

Golden retriever eating from metal bowl next to GreenArrow recycle-ready dog food bag

AlphaPet Ventures acquires Belgian super-premium brand Cpro Food

The deal marks the German digital pet food platform's fifth acquisition since 2020.

Wooden blocks spelling M&A on notebook with US dollar bills in background

Petfood Industry, NASC launch newsletter for pet supplement professionals

Pet Supplements Pro will cover regulatory developments, compliance and supplier innovation for the growing pet supplements and treats market.

Gen X pet ownership surges 12% in 2025 as children leave home

As children leave home, members of Generation X are increasing in pet ownership, during the so-called “empty nest” stage.

Animated dog and cat characters sitting on couch with pizza, snacks, and electric guitar in recording studio setting

Global Commerce

United Petfood, Lider Petfood acquire dry production facility in Türkiye

The 30,000-square-meter Kırklareli plant, purchased from Maya Family Pet Foods, expands the partners' manufacturing capacity near Istanbul.

Aerial view of modern industrial facility with white buildings, blue-roofed service center, and parked vehicles

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