AlphaPet Ventures has acquired Cpro Food, a super-premium dog and cat food brand based in Belgium, as the fifth addition to its European pet food portfolio since 2020.
Founded in 2014 by sisters Anne-France and Béatrice Germeau in Ans/Liège, Belgium, Cpro Food offers dry food, wet food and treats distributed through specialty pet retailers and breeders. The brand is said to hold a leading position in Belgium's premium pet food segment.
AlphaPet, headquartered in Germany, develops and distributes premium pet food brands across Europe through a multi-channel strategy that includes direct-to-consumer and business-to-business retail channels. Its portfolio includes Wolfsblut, Wildes Land, Arden Grange, Herrmann's Manufaktur and JR Pet Products.
"Anne-France and Béatrice have built an impressive brand with Cpro Food that fits perfectly into our portfolio as a 'Local Hero' in the Belgian super-premium segment," said Marco Hierling, founder and CEO of AlphaPet. "Cpro ideally complements our presence in Europe and gives us access to the Belgian market — one of the pet food markets with the highest premium share in Europe."
The acquisition was financed through a combination of equity and debt. Patria Investments served as lead investor, with contributions from Venture Stars and existing AlphaPet shareholders.
The Cpro team will remain intact, with the Germeau sisters continuing in active roles to support the brand's next growth phase.
"What convinced us from the very beginning was that AlphaPet thinks exactly like we do — quality first, no compromises," said Anne-France Germeau. "Bringing this shared commitment together within a European company is a unique opportunity."
Béatrice Germeau said for over 10 years, the brand has proven that premium quality and growth are not mutually exclusive,. "With AlphaPet, we have found a partner who shares our values and will support our growth — not just in Belgium," she said.
