Pet Food News: Page 59

Research Notes
Study: Plasma improves mobility outcomes in senior dogs
Research conducted by APC and China Agricultural University evaluated plasma proteins' effects on lameness scoring and joint biomarkers.
Brown dog lying on green grass in a park setting, looking at camera with tongue out
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Pet Food Additives/Supplements
Report: Pet supplement sales near $3B as growth moderates
The latest Packaged Facts report highlighted several areas of opportunity, including proactive health supplements, cat-focused products and omnimarket strategies.
Pug dog holding a bone in its mouth while sitting on grass outdoors
Petfood Forum News
Whole-animal utilization unlocks sustainable pet food ingredients
Caitlyn Dudas will show Petfood Forum attendees how regional supply chains and co-product aggregation can strengthen ingredient security.
Three cream-colored cattle standing in a green pasture under a clear blue sky, with yellow ear tags visible.
Pet Food Extrusion
Texas A&M offers extruded pet food short course in July
The hybrid program covers extrusion, food safety, nutrition and more for pet food and treat manufacturers.
Pet Food News
SOMA LABS acquisition expands Icelandirect's pet supplement capabilities
The deal adds powder, tablet, capsule and chewable production to Icelandirect's existing lipid and softgel manufacturing.
Wooden blocks spelling M&A on financial documents and notebook, representing mergers and acquisitions
Pet Food Marketing and Branding
NAD rules on Freshpet 'human grade' advertising claims
The Farmer's Dog challenged three Freshpet video ads in an expedited National Advertising Division review.
Woman in green shirt preparing food in modern kitchen with white cabinetry and stainless steel appliances
Grain-Free Pet Food
Grain-free pet food market projected to reach $12.8B by 2033
A new report forecasts steady growth in grain-free pet food, driven by pet humanization trends and rising consumer interest in premium nutrition.
Bowl of brown pet food kibble on wooden surface
Market Trends and Reports
Survey: Gen-Z dog owners prioritize pets' wellbeing over their own
UK survey shows younger owners most anxious about dogs' emotional health.
Person lying down playfully interacting with a tan and white dog wearing a blue collar
Pet Food News
Dr. Pol launches non-prescription clinical nutrition dog food
Veterinarian-formulated line targeting weight management, food sensitivities and gastrointestinal care will be sold exclusively at Walmart.
Veterinarian and young girl petting a dog next to Dr. Pol Clinical Nutrition pet food bag in residential yard
Pet Food Marketing and Branding
Pet food marketing balances evidence with brand storytelling
Pet food marketing and advertising operates at the intersection of family, science and regulation, demanding messaging that is both emotionally resonant and technically credible.
Retro office illustration with silhouetted figures, cats, and dogs in a mid-century modern workspace with red and yellow accents
Business Strategy
“I and love and you” acquires Made by Nacho, chef-made premium cat food
The transaction illustrates how focused brand acquisitions may play a role in the current pet food economic environment.
Cartoon cats in business attire celebrating success at a conference table with charts, laptop, and money
Pet Food Marketing and Branding
Natural Balance campaign uses digestive health to drive messaging
A new national marketing effort from Natural Balance centers on canine digestive health as a measurable indicator of pet food quality.
Golden doodle dog with Natural Balance Limited Ingredient dog food package on grass with blue sky background
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