Pet Food Press Releases: Page 29

Pet Food Marketing and Branding

Oh Norman! selects rescue dog as chief treat officer

Handpicked by co-founder Kaley Cuoco, the company's newest employee will work closely with the team on new product development and testing.

Hoagie, a Los Angeles-based rescue dog, has been named to the role of chief treat officer and will earn a $10,000 annual salary.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Pet Food Market

General Mills acquires Whitebridge Pet Brands for $1.45 billion

Premium cat food and treats acquisition is the fifth for General Mills in the pet category.

General Mills will acquire Whitebridge Pet brands' North American premium brands, which includes Tiki Pets and Cloud Star.

Pet Valu advances sustainability and supply chain governance initiatives

Pet Valu’s 2023 ESG report highlights the company’s initiatives, reinforcing its commitment to responsible practices across Canada.

Pet Valu Canada Inc Pet Valu Releases 2023 Environmental Socia

Fetch natural dog food names first president

Audry Henniger will lead Fetch’s team and guide its strategic growth.

Pet Food Marketing and Branding

Purina launches pet-centric Roblox game

Purina Arena Pet Racing multiplayer game lets players adopt, nourish and compete with their virtual furry friends in various dynamic courses.

Purina Arena Pet Racing allows players to race with their adopted dogs and cats across various urban and rural courses, all while nurturing their pets' competitive edge through proper nourishment and care.

Pet Food Market

New Zealand pet food cannery expands into North America

New Zealand Riverland Foods has partnered with Canadian pet food brand PetKind to bring premium New Zealand-made pet foods to the North American market.

Since its launch in March this year, Riverland Foods has expanded its reach, supplying markets across Australia, South Korea, and its home base in New Zealand.

Companions and Animals for Reform and Equity receives PetSmart grant

The 12-month grant will support CARE’s efforts to assess barriers to pet ownership for families in BIPOC communities and identify solutions to improve access.

CARE’s research will document trusted sources for obtaining pets, highlight the impact of discrimination in shelters and rescues, and explore community-based solutions to enhance access to pet ownership.

Market Trends and Reports

Premium Petfood Brands acquires organic pet food brand Yarrah

Following Yarrah's recent bankruptcy, Premium Petfood Brands purchased Yarrah’s portfolio, including the Smølke and Rodi brands.

Dall·e 2024 05 10 09 58 54 A Realistic Oil Painting Depicting Dogs As Stock Brokers On The New York Stock Exchange Floor The Scene Is Bustling With Energy, Featuring Various Br

Kradle names Jennifer Renaud as CEO

Renaud will lead the premium pet wellness brand into its next phase of growth and innovation.

Market Trends and Reports

Freshpet reports strong Q3 results with increased sales, profit growth

The company reported a net income of $11.9 million for the third quarter of 2024, compared to a net loss of $7.2 million in the same period last year.

Pet Food Marketing and Branding

Bella + Duke relaunches brand platform

This UK company is broadening its focus with new brand positioning underscoring health and wellbeing for pets.

The company, in addition to its raw pet food, is now offering expert advice and support on pet nutrition, health and behavior, and products to support pet wellbeing.

Pet Food Press Releases

HABRI announces partnership

Organization is collaborating with Ancestry to study the benefits of human-animal relationships.

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