Petfood Forum Asia 2025, scheduled for October 29 in Bangkok, Thailand, and part of Pet Fair South East Asia, will focus on pet food innovations and regional market trends, providing attendees access to key decision-makers, thought leaders and suppliers in the Southeast Asian market.
"It's a thrill to have Petfood Forum back in Bangkok to once again connect with the pet food industry in this region while continuing the partnership with Pet Fair South East Asia," said Steve Akins, executive vice president, publisher, global petfood and events at WATT Global Media. Akins emphasized the event's role in presenting region-specific trends while introducing cutting-edge technologies to the rapidly expanding Southeast Asian pet food sector.
The conference serves as a strategic complement to Pet Fair South East Asia, according to Johannes C. Kraus, project manager at the trade show. "Petfood Forum Asia is an important add-on to the fair and will provide an additional forum for in-depth discussions, allowing participants to expand their knowledge on the latest research available for manufacturing pet food and treats," Kraus noted.
Industry professionals interested in attending can find registration details and additional information online at petfoodforumevents.com/asia.
Petfood Forum Asia agenda
10:30-11:30 Check-in/registration and coffee/tea/snack
11:30-12:30 Welcome and opening session: Global and Asian pet food market update and trends
Sahiba Puri, senior consultant, pet care, for Euromonitor International, will provide an overview of current pet food performance globally and in Asia-Pacific, including growth drivers and category insights. She will discuss key regional trends covering channel dynamics, premium product push, and preventive health management. Using data and case studies, Puri will forecast future performance and highlight market opportunities.
12:30-13:30 Lunch
13:30-14:10 Stability of marine microalgae oil during pet food extrusion, retort and long-term storage
Shiguang Yu, Ph.D., MBA, global director, pet nutrition and applications, for DSM-Firmenich, will explain the stability of DHA and EPA in sustainable marine microalgae oil in both dry and wet pet foods. He will cover stability during extrusion, retort processing and long-term storage under various conditions.
14:10-14:50 Pet food formulation quality and risk management
Ian Mealey, product marketing director for formulations for Format Solutions, will discuss implementing quality control programs within formulation software to ensure consistent product quality. He will address challenges like ingredient variability and supply chain disruptions while introducing automated risk assessment technologies. The focus will be on formalizing expert knowledge to help manufacturers cost-effectively produce reliable quality products.
14:50-15:30 Coffee break
15:30-16:10 Postbiotics: Unlocking new clinically backed pet health benefits
Adrian Kerester, senior director of growth, and Ravi Sheth, Ph.D., co-founder and chief science officer, for Kingdom Supercultures, will explore how postbiotics meet Asian pet owners' demand for products with noticeable health benefits. They will cover market insights, consumer-relevant outcomes, and case studies on clinically validated oral and immune postbiotics. Practical considerations including clinical evidence, formulation constraints, and stability will be discussed.
16:10-16:50 Reducing waste in pet treat extruder production
Paul Mortlock, managing director and CEO, and Steve Plas, strategy director, for Frazer-Nash Manufacturing, will examine overlooked waste sources in pet treat extrusion including scrappage and overweight giveaway. They will focus on minimizing systematic waste through better extruder output control to achieve cost savings and improved efficiency. Key solutions examined will include mechanical controls without requiring individual flow restrictors or manual intervention.
17:00-19:00 Pet Fair South East Asia Networking reception
October 30, 2025 19:00-23:00 Pet Fair South East Asia Sky Bar Reception – Bangkok
Registration details
Petfood Forum Asia registration includes five educational presentations, a networking coffee break and lunch. Plus, access to two networking receptions included with the Pet Fair South East Asia 2025 registration. There is no cost to attend Pet Fair South East Asia.
