News & Newsletters: Page 65

Pet Food Market

Brazil's tax reform overlooks pet industry, raising concerns

In Brazil, pet food and veterinary supplies are among the most heavily taxed items in the country.

In Brazil, pet food bears a tax burden of nearly 50%, due to multiple levies.

CBD Treats for Dogs and Cats

Kradle launches cat wellness products

A line of CBD and non-CBD solutions for felines is said to be a first for the company.

Pet Food Safety

Raw pet food linked to H5N1 infection, cat euthanizations

Officials found the cats all consumed the same brand of raw pet food before becoming ill.

Polish pet food maker invests in production capabilities

The company hopes to advance plans to add new products to its growing range.

French pet food brand to launch new production facility

The company is looking to invest to expand its manufacturing capabilities and product range.

1 Ultra Premium Direct

DSM-Firmenich to sell stake in Feed Enzymes Alliance to Novonesis

Novonesis will continue a long-term commercial relationship with DSM-Firmenich’s Animal Nutrition & Health business, for the re-sale of its feed enzymes through the Animal Nutrition & Health premix network.

Pet Food Experts adds Shepherd Boy Farms, expands premium portfolio

The collaboration, launching mid-February 2025, will reach six regions across the U.S.

The distribution agreement will bring Shepherd Boy Farms high-quality pet food to six regions across the U.S.

Hill's, APOP join forces to fight pet obesity

New collaboration with the Association for Pet Obesity Prevention aims to equip veterinary teams with the tools to promote healthy weight management in pets.

Nearly two-thirds of America's dogs and cats are overweight or obese, putting them at increased risk for serious health problems like diabetes, heart disease, and joint issues.

Nulo, Friends of the Children launch “Paws-for-a-Cause” initiative

A new campaign in Oregon and Washington donates 10% of Nulo sales to support youth and their pets.

Nulo's ambassador Simone Biles is a longtime advocate for children and supporter of family pets.

AFIA congratulates USDA, HHS leaders

AFIA highlights key priorities for U.S. animal food regulation and economic growth following the confirmations of Brooke Rollins and Robert F. Kennedy Jr.

Pet Food Marketing and Branding

Hartz launches Valentine's Day campaign for Delectables

Hartz has launched an influencer-led marketing campaign for Delectables, targeting the "My Cat Is My Valentine" trend among pet owners.

Hartz's latest activation, titled '#BeMyMainSqueezeUp', partners with cat personalities and digital creators to spread the love with their feline friends.

Market Trends and Reports

China’s pet food market resembles Japan’s says Nestle Purina

In response to a question about Purina’s slower performance in China during 2024 than in 2023, Nestle’s chief executive officer compared China’s pet food market to that of Japan.

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