Pet food producer launches web series on shelter pets

Hill’s Pet Nutrition is announcing its new partnership with Animal Planet to launch a web series called “Mission Adoptable."

(Halfpoint | fotolia)
(Halfpoint | fotolia)

Hill’s Pet Nutrition, a large scale pet food producer, is announcing its new partnership with Animal Planet to launch a web series called “Mission Adoptable,” just in time for National Adopt a Senior Pet Month in November.

Filmed in collaboration with the SPCA of Texas in Dallas, “Mission Adoptable” focuses on the plight of older shelter pets that face a difficult time getting adopted because of changes in their appearance or behavior due to the aging process. Viewers follow the journey of each senior pet, as their lives and prospects for adoption are transformed through the power of nutrition and loving shelter care.

"As pets grow older, they require age-appropriate food and care to unlock that ageless spirit," said Joann Fuller, who oversees Hill’s Pet Nutrition Food, Shelter & Love program. "The ‘Mission Adoptable’ series showcases how pets aged 7 and older can fight the effects of aging and find their forever homes, through the combination of compassionate shelter care and the transformative power of nutrition,” said Fuller in a press release.

Each episode demonstrates how feeding pets age seven and older Hill's Science Diet Youthful Vitality can positively impact their health. This formula has been scientifically developed for older pets’ biology and incorporates nutrients and ingredients that support: 

  • Brain function
  • Energy and vitality to increase interest in activity and playing
  • Healthy immune system
  • Healthy digestive system
  • Healthy coat with increased shininess and softness

More on senior pet nutrition

Animal nutritionist and physiology expert, David Southey BSc, recently highlighted how dog nutrition can help battle the effects of dog aging in his latest video for Fish4Dogs, a UK-based dog food company.

Dogs, like humans, suffer wear and tear on their joints as they advance in years, whereas felines generally suffer little decline in mobility. Although there is nothing we can do to prevent the effects of aging in dogs, we can minimize the reduction in joint mobility through good diet, according to Southey.

Southey recommends glucosamine and chondroitin as they stimulate the production of those ‘bricks’ and slow the breakdown of the ‘cement’. Glucosamine and chondroitin are found within marine sources, which also have high levels of sulphur and promote “cement” production.

Page 1 of 317
Next Page