Pet food labeling — Who has the ear of the consumer?

Learn about the complications in pet food labeling and how marketing and regulatory may find themselves at odds when trying to communicate with consumers.

George Collings, Ph.D.

April 30, 2023

Pet Food Ingredient Mix

Communication of pet food ingredients on labels is becoming more complex as marketing and regulatory needs must work together. | Andrea Gantz | WATT Global Media

In my 40+ year history in pet food, communication content and style to consumers have ranged widely among brand marketing, regulatory, bloggers, unofficial website experts, universities and ingredient suppliers. Communication is a complex mix of purpose and desired outcome, often with opposing positions.

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Corbion introduces sustainable pet nutrition

Purina Unleashed 2022 Cohort

Purina launches Unleashed Accelerator in Brazil and Mexico

Balchem expands its commitment to pet health

Pfi safety Hard Hat Inspection

‘Secret recipe’: 3 steps to uncover pet food safety issues

UK dog food brand launches meat-like wet vegan product

Vegan pet food company Omni is using a proprietary technology to create a meaty texture in a new wet dog food.

Omni offers vegan dry dog food and now has launched a wet food with a meaty texture.

Brand Insights

Digitalization helps drive profitability and sustainability

Buhler Group

DryingPro, a smart drying process control that tightens moisture tolerances in accordance with defined targets. Brand Insights from Buhler Group.

Digitalization helps drive profitability and sustainability

Pet Food Marketing and Branding

5 pet food attributes trending in Internet searches

Many of these pet food marketing claims had to do with pet health and sustainability.

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Adventures in Pet Food

How dog owners in five developed countries feed their pets

A new survey of dog owners in Europe and North America shows product quality and nutritional intake are important, while dry food and treats are popular.

Pfi dog With Owners Vet Pet Food

Pet Food Ingredients

The quantitative use of dehydrated garlic powder in dog treats

Learn about the research that currently exists for garlic as an ingredient in pet food and treats.

Garlic is a widely used human food ingredient, but its use in pet food and treats is more complicated.

Ingredient Issues

Pet food science — Leading the way to healthier pets

Dr. George Collings discusses the very real pitfalls of putting scientific research and reactive opinions on the same level of validity in pet food.

Loss of confidence in the scientific process can be damaging to brands and to the pet food industry as a whole.

Pet Food Company Profiles

California Dog Kitchen serves up organic fresh pet food

Learn about California Dog Kitchen’s certified organic fresh pet food, as well as where the young company sees its biggest opportunities for the rest of 2023.

California Dog Kitchen is a young company with a devoted crew: Rayleen Villa, general manager of production; Sasha Altshteyn, co-founder and Ilya Altshteyn, co-founder; shown here with Cavapoo mix Shamu and Great Dane/Weimaraner mix Lluvia.

Chicken heart, liver hydrolysate beat meal in dog food

Hydrolysates may be more digestible for dogs than ingredients made from intact proteins, such as chicken meal. Hydrolyzed proteins also may be less likely to trigger allergic responses.

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Pet Food Ingredients

Pumpkin spice Busch beer and Krispy Kreme donuts for dogs

Krispy Kreme Doughnuts and Busch beer make use of both the pie spice and pet food humanization trends this fall.

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German vegan dog food brand uses investments to expand

VEGDOG is capitalizing on a successful investment round in late 2022 to expand capacities and launch new products.

VEGDOG offers a broad portfolio of vegan dog foods and snacks, all plant-based.

Novel proteins in pet food from microbes to bison

On one extreme, researchers explore means of producing protein from cells and microbes, pushing the bounds of technology. On the other, formulators look to ancient sources of protein raised in ways that regenerate the planet’s degraded ecosystems.

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Adventures in Pet Food

Pet food innovation happening in ingredients, research

New pet food research into ingredients, equipment, processes and other areas helps drive innovation in the market, keeping it thriving and growing.

Chris Nelson, CEO of Kemin Industries, addresses participants at the opening of Kemin Nutrisurance's wet pet food pilot lab in Des Moines, Iowa, USA.

Adventures in Pet Food

How pet food can aid vets in pet owner nutrition education

Most pet owners trust their vets most for pet nutrition advice, but only 20% of vets proactively offer that. How can pet food companies better support them?

Pfi cat At Veterinarian

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