Pet food labeling β€” Who has the ear of the consumer?

Learn about the complications in pet food labeling and how marketing and regulatory may find themselves at odds when trying to communicate with consumers.

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Pet Food Ingredient Mix
Communication of pet food ingredients on labels is becoming more complex as marketing and regulatory needs must work together. | Andrea Gantz | WATT Global Media

In my 40+ year history in pet food, communication content and style to consumers have ranged widely among brand marketing, regulatory, bloggers, unofficial website experts, universities and ingredient suppliers. Communication is a complex mix of purpose and desired outcome, often with opposing positions.  

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