White paper plane is flying to the right on orange colored background where a group of orange colored paper planes are flying straight up.
The need to stand out from the crowd has more and more companies re-evaluating their packaging to ensure it’s telling the right story to the right people. | simarik | iStock.com
Pet food packaging continues to be a valuable resource for telling a brand’s story as well as communicating the execution of top trends in the pet space to consumers looking for things like functional formulas, a particular novel ingredient or even a sustainability focus. Below are three companies who have recently overhauled their packaging to stand out in the marketplace, better tell their stories and educate consumers on what they have to offer.
Vital Essentials leaned into its butcher-cut protein when redesigning its packaging, as well as changing the type of bag used and updating information to stand out in the growing raw pet food space. | Courtesy Vital Essentials
