Packaging: Page 45

Pet Food Packaging
How brands use pet food packaging to increase sales
Recent rebranding successes exemplify the power of turning pet food packaging into a marketing strategy.
Turgay Gundogdu, Dreamstime.com
Brand Insights
Rethink minerals to boost pet health and build lasting loyalty
Zinpro®
What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.
Rethink minerals to boost pet health and build lasting loyalty
Pet Food Market
Could ‘pro-GMO’ labeling come to pet food?
Labeling products containing GMOs, plus more transparency overall, could be a bold move for getting ahead of potential mandates and consumer demand.
Courtesy of Campbell Soup Co. l On WhatsInMyFood.com, the page for the iconic Campbell’s Chicken Noodle Soup includes sections on the key ingredients and how they are made; ingredients for flavor, texture and color; genetically modified ingredients; who makes and grows the soup; and the packaging.
Pet Food Market
Success of premium pet food masks market risks
There may be a ceiling to how much pet owners are able and willing to pay for pet food. Companies need to explain the value of their premium products.
freeimages.com/Alessandro Paiva
Pet Food News
#tbt: ‘Made in USA’ claims become more important
In August 2013, Petfood Industry featured a column that discussed what is required for pet food products to claim they are “made in the USA.”
Pet Food Market
Pet food class action lawsuits becoming the norm
No longer content to show displeasure over products or company practices just by not buying the products, some consumers are turning to litigation.
photo from FreeImages.com l Jason Morrison
Pet Food Market
Marketing claims for the natural pet food category
But my pet food really is low in carbs. Why can’t my pet food packaging say low-carb?
Bigstock.com
Pet Food Market
Premium pet food: is industry’s lifeblood a dying breed?
Pet food sales growth has come mainly from rising prices and greater sales of higher-priced products, not larger volumes. This may not be sustainable.
FOTER | waitscm
Pet Food Product Database
National Bulk Equipment ProductSaver line
National Bulk Equipment Inc
National Bulk Equipment Product Saver Line
Pet Food Product Database
Südpack Verpackungen digital printing
Südpack Verpackungen GmbH & Co. KG
Sdpack Verpackungen Digital Printing
Pet Food Labeling
Trends report: Pet food labeling
Pet owners have more influence than ever over how the pet products they shop for are labeled.
Pet food packaging has always been a valuable marketing tool for pet food manufacturers. But maybe it’s time to take a closer look at the information that packaging is presenting, from a consumer point of view. | BillionPhoto, Fotolia.com
Pet Food Regulations
FDA asks for comment on ‘natural’ food label claims
In a notice published in the Federal Register on November 12, 2015, FDA requested comments from the public on the appropriate use of the term on the labeling of food; specifically, human food products.
Pet Food News
Packaging purchases driven by service attributes
Service attributes, not product characteristics, are driving purchases of packaging containers, materials, equipment and supplies, according to research conducted by Priority Metrics Group (PMG).
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