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Adventures in Pet Food
How pet food can aid vets in pet owner nutrition education
Most pet owners trust their vets most for pet nutrition advice, but only 20% of vets proactively offer that. How can pet food companies better support them?
Pet Food Market
Alternate pet food formats grow with new processing methods
Learn about the growth of alternative pet food trends in the pet space, as well as the sub-trends within the larger scope of pet.
Nutrition
Pet food labeling — Who has the ear of the consumer?
Learn about the complications in pet food labeling and how marketing and regulatory may find themselves at odds when trying to communicate with consumers.
Pet Food Regulations
Truth, clarity needed in pet food labeling
Learn about the top challenges in pet food labeling, including the ever-present caution against taking marketing language too far into misinformation territory.
Pet Food Market
More litigation trends in the pet food and treat industries
Learn about the potential pitfalls and careful considerations needed in dealing with words like “sustainability” which has no concrete legal definition.
Pet Food Market
5 human food trends shaping the pet food market in 2023
Consumers are seeking value, affordable nutrition and full honesty from human food brands, which likely will affect demands of pet food brands, too.
Pet Food Market
Litigation trends in the pet food and treat industries
Learn about the current trends in pet food marketing and labeling litigation, as well as some pitfalls to avoid in your own claims so you never have to worry about it.
Pet Food Market
Top 2023 human food trends: Value is key for pet food, too
An annual top 10 list of human food trends addresses areas also affecting pet food, including consumers seeking value and affordable nutrition and health.
Pet Food News
Throw-away pet food bags make biogas energy in landfills
Most pet food packaging ends up in landfills, even the recyclable or return-to-store types. While recycling is familiar and popular, flexible materials used for recyclable pet food bags often are not collected by curbside pick-up.
Pet Food Market
Pet food processing, ingredient, claims research gaps seen
Few researchers have stopped to ask if academic and market research provides the specific insights that pet food industry executives feel they need.
Pet Food Packaging
Packaging updates look to lower costs, tell a story
Take a look at two pet food companies who have recently revamped their packaging to reduce costs and better tell their brand story.
Pet Food Labeling
Pet food sustainability: Consumers want proof of claims
A survey of pet owners in five countries shows they find environmentally friendly companies important, but many don’t believe pet food sustainability claims.
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