Refreshed pet food packaging wants to grab attention, communicate

Pet food and treat brands are revising their packaging to better catch the eye of consumers as well as communicate more fully once they have pet owners’ attention.

June 16, 2026

Packaging Bulgnn Istock

Bulgnn | iStock.com

Brands change their packaging for myriad reasons, and each year we provide a few case studies on what companies are considering when updating their packaging. The main theme running throughout? Consumer communication.

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Pet Food Packaging

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Pet Food Packaging

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Consumers' perception of paper gives the material an advantage because recycling remains the top way pet owners define a “green” product.

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Pet Food Packaging

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Pet Food Packaging

Pet food packaging trends point to fresh, flexible, functional formats

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Pet Food Packaging

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Pet Food Packaging

AI shifts pet food packaging from silent commodity to intelligent concierge

A new white paper explores how conversational AI transforms packaging into an interactive customer service tool.

Cute Dog In Cart In Pet Food Story Pong Moji Bigstock com

Sustainable Dog and Cat Food

Extended producer responsibility may reshape pet food packaging

As more states make producers pay for waste management, packaging choices like flexible bags and pouches face different recycling realities than aluminum cans and different compliance costs.

A Jigsaw Puzzle Of The United States Empty Pet Food Packages And Legal Documents Are Scattered Around The Puzzle

Pet Food Packaging

Institute of Packaging Professionals adds pet care category to awards

The IoPP 2026 AmeriStar Awards program now accepts entries for pet food and related product packaging.

Pet Food Packaging

ProAmpac acquires International Paper's bag converting operations

The deal expands ProAmpac's paper packaging capabilities across three U.S. manufacturing sites.

Pet Food Packaging

Cost-effective sustainability drives pet food packaging trends

As sustainability needs continue to evolve, cost has become a significant factor in the conversation.

Pet food has long grappled with consumer demand for more conscientious manufacturing and intentional purchasing decisions.

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