Refreshed pet food packaging wants to grab attention, communicate

Pet food and treat brands are revising their packaging to better catch the eye of consumers as well as communicate more fully once they have pet owners’ attention.

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Lindsay Beaton
June 16, 2026
Translucent resealable pouches in pastel pink and mint green arranged on white background
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Brands change their packaging for myriad reasons, and each year we provide a few case studies on what companies are considering when updating their packaging. The main theme running throughout? Consumer communication.

Three Ben & Jerry's Doggie Desserts ice cream pints with gold bands in Classic Vanilla, Pumpkin Crunch, and Peanut Butter Banana Smash flavorsOld packaging for Dog O'sMarcoot Jersey Creamery

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