Expected costs, unexpected branding opportunities dominate labeling conversation

As the new pet food labeling regulations begin to hit the market, the pet food industry is looking at additional costs as well as first-to-market opportunities.

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Lindsay Beaton
May 18, 2026
Pet owners won’t be the only ones with questions as companies get deeper into the new pet food labeling guidelines.
Pet owners won’t be the only ones with questions as companies get deeper into the new pet food labeling guidelines.
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In 2015, the Association of American Feed Control Officials (AAFCO) began a project to modernize pet food labels and regulations. After eight years of work, the finalized Pet Food Label Modernization (PFLM) plan came out in 2023 with a stated six-year implementation period based on the date of the availability of the printed version of the 2024 Official Publication.

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