The idea to modernize pet food labels so consumers can have access to consistent, easier-to-understand nutritional information began in 2015. The Association of American Feed Control Officials (AAFCO) wanted to align pet food labels with consumer expectations.
The goal of the new Model Regulations for Pet Food and Specialty Pet Food, also known as pet food label modernization (PFLM), is to provide consumers and regulators with labeling information in a familiar format that is transparent and easy to understand. Getting to this point has been a meticulous eight-year process where AAFCO has conducted multiple rounds of consumer research, formed numerous workgroups that consisted of both regulators and pet food industry advisors, and solicited open feedback during a public comment period.
