Amazon pet food sales reached US$1.4 billion in 2017

Pet consumables made up 73 percent of pet product group sales on Amazon, according to One Click Retail’s report “Amazon Consumables 2017 Review.”

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One Click Retail analysts estimated that in 2017, sales of pet consumables on Amazon, including dog and cat food, reached US$1.4 billion. That figure represents a 38 percent increase over 2016’s Amazon pet food sales.

Pet consumables made up 73 percent of pet product sales on Amazon, according to One Click Retail’s report “Amazon Consumables 2017 Review.” In the US, UK, and Germany, pet food was the largest category of consumables by a wide margin. Sales were split fairly evenly between dog and cat food.

In the US, Taste of the Wild was the top-selling product, wrote Nathan Rigby, vice president of sales and marketing at One Click Retail. In the UK, the top product was Whiskas. While in Germany, Josera was the highest selling product.

Some brands, including Taste of the Wild, have had success with Amazon's Subscribe and Save program. Others, such as Blue Life, compete effectively by offering more health-conscious options, according to the report. Across all three profiled countries, the top-selling pet products represented a variety of brands with no single brand dominating, suggesting that consumers are willing to try something new.  The result: a healthy level of competition in Amazon's pet products space, wrote Rigby.

Amazon pet profile aids online pet food buying

Amazon now allows users to create a profile for their pet to help users find and select pet foods on Amazon. The online retail giant offers a monthly email with the profile that includes pet food and product coupons and tips.

Amazon first asks users the type of their pet, such as dog, cat, reptile or even horse. Pet owners then enter their animal’s name, followed by breed, including mixed, and age. The mixed breed option gives users the ability to select multiple breeds.

Pet owners can list their animal’s gender and weight. They also have the option to select favorite food brands and dietary preferences, such as all natural, grain-free, limited ingredient or vegetarian. A pet’s favorite food flavors and toys can also be selected. Pet owners can upload a photo to their Amazon Pet Profile.

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