Purina expands into India, Pakistan pet food markets

In January, Purina introduced Supercoat dog food into the Indian market.

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photo by bestofsumit, Bigstockphoto
photo by bestofsumit, Bigstockphoto

Purina PetCare expanded their dog and cat food brands’ presence in southern Asia by moving into both India and Pakistan. On February 18, Nestle Purina promoted the launch of their pet foods in Pakistan with a dog show, reported Global Village Space. In January, Purina introduced Supercoat dog food into the Indian market, reported The Hindu Business Line.

Purina enters Pakistani pet food market

The Labrador Retriever Club of Pakistan collaborated with Purina to bring the pet food maker’s products to Pakistan, according to the report. The show was held at Rafi Cricket Stadium. Dog breeder Tabatha Buckley Bettis judged the contest. Nestle, Purina’s parent company, has been active in Pakistan since 1988.

An Islamabad-based pet food business owner told Global Village Space that importing pet food from abroad into Pakistan was costly and went through “grey” channels. The pet food professional believed that Purina’s entry will be a “game-changer” for Pakistan’s pet food industry.

Purina dog food in Indian pet food stores

On January 29, Purina announced the creation of Purina Petcare India, a wholly-owned subsidiary, according to The Hindu Business Line. At the same time, Purina began offering a line of dog food in India, the pet food company’s first entry into the Indian pet food market.

That dog food, Supercoat, is made in Blayney, New South Wales, Australia, according to the brand’s website. Purina’s Australian dog and cat food plant also exports Supercoat to China and Japan.

Petfood Forum Asia 2018

Learn more about Asian pet food markets at Petfood Forum Asia 2018. Petfood Forum Asia is a conference for the Southeast Asia pet food and pet treat industry featuring industry experts presenting the latest research and information on the pet food market, pet nutrition, pet food palatability, processing, new product development and more. Attendees are provided the ability socialize and network with industry peers from throughout Southeast Asia and to meet those hard to reach prospects, have project update meetings on site with customers and meet new leads through networking events.

Topics presented at Petfood Forum Asia 2018 will include process solutions for current pet food trends, creating value with alternative protein sourcing, increasing pet food sales with social media and much more.

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