Polish pet food maker expands logistics to aid sales growth

Vet Planet is investing in its facilities to increase pet food export sales to major markets and expand its products under its Vet Expert and Raw Paleo brands.

Polish pet food and pet care products company Vet Planet offers Raw Paleo and Vet Expert pet food lines.
Polish pet food and pet care products company Vet Planet offers Raw Paleo and Vet Expert pet food lines.
Courtesy of Vet Planet

Polish pet food and pet care products maker Vet Planet has opened a new storage facility in Bydgoszcz, in western Poland, with a surface of about 3,200 square meters (34,400 square feet). The company is investing in its capacities to increase export sales and expand its product range, according to representatives. 

The investment “will allow us to enter a higher level of logistics services with benefit to the development of our business,” the company said in a statement.

Vet Expert, Raw Paleo pet food lines

Vet Planet markets its products under the flagship Vet Expert brand. In addition to Poland, the company sells its products in a rising number of foreign markets.

“We are consequently developing our export sales, which currently are responsible for about 50% of our sales,” said Aleksandra Baldys, a spokesperson for the company. “Ahead of us is expanding to the largest markets: the U.S., Japan and the U.K. We hope to launch our sales in the U.S. in late 2022. And already in late 2021, we will be present in India.”

Among Vet Planet’s product lines is Raw Paleo, with each flavor based on one animal-sourced protein, which helps reduce the risk of food allergies or intolerances, Baldys said. “Raw Paleo is our ultra-premium dry and wet pet food brand. We continue to broaden our product portfolio. This year, we introduced a new dry pet food with 70% beef content to the market, and also dual-protein variants of wet pet food. We also plan to launch a dry variant of our Raw Paleo pet food for cats.”

Expanding workforce to meet rising demand

The rising demand for the company’s products which, in addition to pet food, also include pet supplements, cosmetics and other products, has pushed Vet Planet to increase its workforce. The producer currently employs 105 people, compared with just 65 employees in early 2020. Within the next two years, Vet Planet aims to further expand its workforce to 120 people, according to Baldys.

Meanwhile, the company is also investing in developing its research and development capacities, aiming to reduce the carbon footprint of its manufacturing activities, she said.

“We are also working on a broader use of insect-based protein as an alternative source to animal-based protein,” Baldys said.

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