Pet owners in the Philippines are growing in number and are more concentrated on their pets’ health and well-being than ever. | Photo by Alma Buelva
When selling pet food in the Philippines, the chief demographic to target is women in their 50s. This much Pilmico Animal Nutrition Corp. knows as it wades through the young and vibrant Philippine pet food market, which made US$397 million in sales in 2022, according to Euromonitor.
Pilmico is the agribusiness and food company of Aboitiz Equity Ventures, the country's tenth-largest corporation, that is making headway in the local pet food scene. Three other corporations in the Top 20 have joined the pet food sector in recent years — an indication that what used to be a hit-and-miss collection of small pet shops all over the country has developed into a big business worthy of the large companies' attention.
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