New pet foods Q1 2023: Treats, supplements, functional

The first three months of 2023 have seen few new dog, cat or other pet foods, in the sense of nutritionally balanced diets, but companies did release various supplements and treats.

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(Photo by Andrea Gantz)
(Photo by Andrea Gantz)

The first three months of 2023 have seen few new dog, cat or other pet foods, in the sense of nutritionally balanced diets, but companies did release various supplements and treats. These new pet treats and supplements often included functional ingredients ranging from mushrooms to spinach. Other pet treats followed the high meat trend with several brands introducing jerky-style dog treats. The following new pet food products were posted in Petfood Industry’s Pet Food Product Database between January and March 2023.

West Paw Creamy Dog Treats

West Paw Creamy Dog Treats come in two flavors: Beef Liver & Pumpkin and Peanut Butter & Banana. The Beef Liver & Pumpkin Creamy Treat is made with USA-sourced beef liver and pumpkin, with a boost of beef bone broth and cinnamon. The Peanut Butter & Banana Creamy Treat is made with freshly ground, xylitol-free peanut butter and banana. The Creamy Dog Treats are gluten-free, grain-free and have no artificial ingredients. Serve alone, on top of kibble or in a West Paw treat toy with dry treats or kibble.

Campfire Treats All-Natural Pork Jerky Strips and Pork Liver Treats

The Campfire Treats pork jerky strips and pork liver treats are single-ingredient treats made of 100% U.S. pork and are entirely free of any additives, preservatives, antibiotics and growth hormones. The gently dehydrated pork liver is high in protein and contains essential minerals and vitamins like iron and Vitamin B12.

Pawse Mighty Mushrooms

Pawse freeze-dried Mighty Mushrooms are an immune boosting complex of functional mushrooms that are organically cultivated and naturally grown. Crafted with limited ingredients, the mushrooms promote a healthy immune response, healthy anal glands and healthy skin and allergy responses, including helping to alleviate hot spots.

Primal Pet Foods Gently Cooked Sous Vide line

Primal Pet Foods Gently Cooked line, which features six recipes for dogs and cats, will only be available in the freezer section at neighborhood pet stores. The Gently Cooked meals are prepared with the sous vide cooking method, which means the food is slowly cooked at a low, controlled temperature. Primal mixes the fresh, high-quality ingredients together and then, vacuum seals them in a food grade pouch that is placed in a warm water bath for several hours. Since the ingredients are lightly cooked in their natural juices, the meals are very palatable for dogs and cats.

Cooper & Friends Jerky line

Cooper & Friends functional jerky products created to help support dogs’ immune system, digestive and mobility health. The premium jerky are packed with fresh protein and loaded with supplements, including a special yeast culture (Postbiotic) to help boost immune system, FOS (fructo-oligosaccharides), organic acids to promote digestive health and to provide Gastro Intestinal stronger environment, and Plant extracts to help reduce dogs’ inflammation and pain related to joint health issues. All products are based on fresh meats and vegetables. The line comes in five different flavors: Insects & Salmon jerky, Chicken breast jerky, Tilapia fillet jerky, Round beef jerky and Pork loin jerky.

Cloud Star Wag More Bark Less Philly Cheese Steak Gourmet Beef Jerky

Modeled after the sandwich itself, the high-protein WMBL Philly Cheese Steak Jerky is made with quality beef as its first ingredient and cheese as the second. The jerkies have a high protein content and are baked in the USA in small batches, with minimal processing and simple ingredients. They contain no byproducts, wheat, corn, soy or artificial colors or flavors. The Cloud Star Wag More Bark Less Philly Cheese Steak Gourmet Beef Jerky is available in a 14-oz. bag.

Freshcap Shroomies Immunity Bites

Shroomies are fungi-filled treats made with organic mushrooms aimed to support pets health. The treats consist of 7 functional mushrooms combined with other health-enhancing ingredients such as Kelp, Turmeric root, L-theanine, EPA, DHA, and black pepper extract to promote healthy joints, heart and cognitive health, and total immune support.

Midwestern Pet Foods Earthborn Earth Bites

Earthborn Holistic EarthBites Crunchy grain-free biscuits are packed with superfoods like butternut squash, flaxseed, blueberries and spinach. The biscuits are naturally preserved and contain no peas, lentils, legumes, artificial colors, flavors or preservatives. Four high quality protein options are available such as bison, lamb, salmon and turkey, available in 2 lb. and 10 oz. recyclable pouches. 

Midwestern Pet Foods Ultimates jerky

The Midwestern Pet Foods Ultimates Jerky grain-free treats are crafted with high quality proteins such as chicken, beef, lamb and whitefish & vegetables. Each chewy bite is filled with a natural smoky flavor. With a variety of shapes and sizes, there is an option for any size dog. Available in 7 oz. pouches. 

Solid Gold supplements line

The supplements included in the line consist of: Solid Gold’s Leaps & Hounds Hip & Joint, Grass Guardian Grass Burn, Mellow Belly Gut Health and Pet Pal-lergy Pro Allergy Support. Powered by BioBoost, a proprietary blend including plasma, these supplements address different areas of a dog’s health specifically targeting gut and digestive heath, allergies, joints, antioxidant production and systemic support. As an extension to the Berry Balance Antioxidant and the Keep Calm and Wag On Calming supplements, the product line expands with these five new tasty chews for your furry friend’s overall health.

I and love and you Treat Meow Squeeze & Thank You

These lickable cat treats are available in three recipes, Immune Support with sustainably sourced seafood, Digestion Support with cage free chicken, and Skin & Coat Support with wild caught tuna. These treats are crafted with prebiotics, pumpkin, zinc, and added vitamins and minerals including Omega 3 and Omegas 6 oils to improve pets’ systems and functions.

Nature Gnaws Natural Dog Chews

The Nature Gnaws U.S. product line includes a variety of chews, such as Turkey Tendons and Pig Ears, all of which are made from 100% natural single or limited ingredients. The chews are oven roasted, ensuring that they are both flavorful and high quality. The packaging is made of biodegradable materials, which helps to eliminate the environmental impact of the product and aligns with Nature Gnaws’ commitment to sustainability.

Portland Pet Food Company Grain & Gluten Free Buscuits

The Portland Pet Food Company Grain & Gluten Free Buscuits are made with just five ingredients. The Apple & Mint Biscuits include fresh, organic, Northwest-grown Seely Mint and Bob’s Red Mill Garbanzo Bean Flour, as well as pureed apples, smooth peanut butter and parsley. The fresh, human-grade ingredients are mixed and then baked, providing dogs with a crunchy plant-based treat that helps to freshen breath, clean off tartar and soothe digestion.

Instinct Raw Boost Mixers line

The Instinct Raw Boost Mixers products include Raw Boost Mixers Multivitamin for Adult Dogs and Cats, Raw Boost Mixers Multivitamin for Adult Dogs and Cats Ages 7+, Mixers Calming Support for Dogs, and Mixers Healthy Energy for Dogs. Raw, whole-food ingredients are freeze-dried to gently remove the moisture, while locking in nutrients and flavor. The mixers are made without grain, corn, wheat, soy, potato, artificial flavors or preservatives. 


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