Shopping channels continue to evolve, which in the pet food space still means significant growth for both brick-and-mortar and online lanes.
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The internet is firmly enmeshed in the new triumvirate of pet product shopping, along with the mass market and the pet specialty sector. And, more broadly, pet food retail opportunities overall intertwine with online and digital dynamics, given the roles of digital platforms for sales, customer relationship management and influencing consumer behavior.
