Top 3 trends in 2025: Customization, functionality, premiumization

We take a look at the top trends to pay attention to in 2025, as predicted by the pet food industry.

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The trends coming up in 2025 each touch parts of the others as pet owners grow more nuanced in their needs for pet health and nutrition solutions.
The trends coming up in 2025 each touch parts of the others as pet owners grow more nuanced in their needs for pet health and nutrition solutions.
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Humanization 2.0 or even 3.0 is in full force in the pet space, with a majority of pet owners looking to provide their animals with the best, longest possible lives. What does that mean, exactly, for the pet food industry going into 2025? Well, according to industry experts themselves, it means some top trends dedicated to furthering that goal, including tailored pet food solutions (customization); functional ingredients covering a variety of preventive and acute health and nutrition challenges; and continued premiumization of all trends, in spite of current economic challenges.

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