Nearly 8 in 10 U.S. pet owners underestimate the true cost of caring for their animals, according to Synchrony’s newly released 2025 Pet Lifetime of Care Study. The report showed lifetime care costs have increased since 2022 — up 11.65% for dogs and 19.4% for cats — reflecting growing investment in veterinary care, wellness products and technology.
Caring for a dog now ranges from $22,125 to $60,602 over 15 years, while cat care costs range from $20,073 to $47,106. For the first time, the study also included cost estimates for small companion animals such as guinea pigs, rabbits and hamsters, at $7,600 to $14,938 over a six-year lifespan.
Many pet owners, however, anticipate much lower spending. On average, dog owners expect to spend just $8,000, and cat owners estimate under $6,000.
“Pets enrich our lives in countless ways, and it's natural for pet owners to want to provide them with the best possible care,” said Jonathan Wainberg, senior vice president and general manager, Pet, at Synchrony. “Our research shows that while 60% of dog owners, 61% of cat owners and 59% of 'pocket-pet' owners see them as family, many are unaware of the true financial commitment.”
Increased financial strain for pet owners
The study also revealed increased financial stress among pet owners, with 48% reporting worry about unexpected expenses — up from one in three in 2022. While 74% say they’ve faced unplanned pet care costs over $250, only 31% report they could comfortably manage a large veterinary bill. Despite this, 58% of pet owners have used a credit card for pet expenses, and only 20% of dog, cat and mixed-pet owners have emergency savings or insurance in place. For small companion animals, that number rises slightly to 24%.
Cat ownership in particular is growing — now seen in 37% of U.S. households — and so are related expenses. Tech spending has nearly doubled since 2022, with cat owners embracing products like automated litter boxes and smart feeders. Dog owners are spending more on health insurance and wellness plans as well, contributing to the overall rise in care costs.
“The best asset you can give your pet is their health,” said Dr. Courtney Campbell, board-certified veterinary surgeon. “Preventive care is the bedrock of a vibrant life. If we can prevent costly emergencies before they start, we can help ensure a lifetime of joy and comfort for our multi-species family members.”
The survey included responses from 4,861 U.S. pet owners between January 31 and February 22, 2025, and was designed to reflect the U.S. population. Full results are available at petlifetimeofcare2025.com.
