Market Trends and Reports: Page 2

Market Trends and Reports

Research: nearly half of UK pet owners let pets influence relationships

New Mars survey data reveals the deepening emotional role pets play in British owners' daily and milestone decisions.

Mars research finds UK pet owners increasingly treat their animals as trusted companions and key decision-makers in their personal lives.

Global Commerce

Vitamin, amino acid concentration creates supply chokepoint for pet food

As global competition for crucial nutrients intensifies among nations and industries, maintaining consistent access to essential ingredients may require strategic planning by pet food and supplement producers.

The Great Wall Of China Made From Vitamins And Pills

Market Trends and Reports

Younger generations making their mark on small pet trends

As Gen Z enters the workforce under current economic conditions, they’re taking on small pets as companions.

The small pet market is evolving as Gen Z hits the scene with purchasing power and a high-end view of their hairy, scaled or feathery family members.

Market Trends and Reports

U.S. pet industry hits $158 billion in 2025

APPA's annual State of the Industry Report points to generational ownership shifts and value-seeking behavior as key forces shaping the market.

APPA's data highlights a broadening base of pet ownership growth, from younger consumers entering the market to Gen X households expanding into multiple species,

Latin America/Carribean

Argentina's pet food shopper is unlike almost any other in the world

A recent study identifies shopper archetypes reshaping Argentina's pet food market through distinct behavioral patterns tied to veterinary trust, digital engagement and economic pressure.

In Argentina, the 'Functional-Economic Canine Shopper' aspires to premium pet food but inflation drives economy purchases.

Market Trends and Reports

Report: 76% of cat owners influenced by brand values

New Nextin Research report maps consumer behavior, ingredient demand and untapped opportunities in cat food, treats and supplements.

'Looking ahead, we see the role of premium cat foods shifting — but not going away — and interactive treats driving category growth,' said Nicole Hill, vice president of strategy and innovation at MarketPlace.

Market Trends and Reports

Study: pandemic pets hit midlife as owner awareness lags

New global research from Royal Canin finds most pet owners delay thinking about aging until health problems emerge.

Royal Canin Research 5 13 2026

Market Trends and Reports

5 trends driving pet food innovation in 2026

Consumer demand for pet food that addresses specific health needs is outpacing the industry's ability to supply it, according to new data from Innova Market Insights.

Pet food brands are increasingly positioning products around specific daily moments, a shift that multiplies touchpoints between brands, pets and owners, noted Innova.

Business Strategy

Freshpet sales grew double-digits in Q1 2026, beating expectations

The company posted first-quarter net sales of US$297.6 million for the period ended March 31, up from US$263.2 million in the prior-year quarter.

Chat Gpt Image May 11, 2026, 03 17 03 Pm

Making the pet food/pet health connection: Recent trends

Pet owners are turning to pet food to boost their pets’ health and wellness.

Two forces are driving pet food market trends: economic pressure and pet owners’ desire to provide what they perceive as the 'best' nutrition — less processed, more natural options.

Pet Food Market

UK survey finds pet owners prioritize quality, enjoyment over price

New Product of the Year research shows most UK pet owners treat their animals like family members, with food and treats driving the majority of premium spending.

Adventures in Pet Food

Human food-pet food convergence: A look at longevity

Eating to foster a longer, healthier life is an emerging growth category for both humans and pets, one of many that crosses over between human food and pet food.

Dog With Older Person

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