Younger generations making their mark on small pet trends

As Gen Z enters the workforce under current economic conditions, they’re taking on small pets as companions.

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Lindsay Beaton
May 18, 2026
The small pet market is evolving as Gen Z hits the scene with purchasing power and a high-end view of their hairy, scaled or feathery family members.
The small pet market is evolving as Gen Z hits the scene with purchasing power and a high-end view of their hairy, scaled or feathery family members.
adogslifephoto | iStock.com
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Gen Z has entered the conversation when it comes to small pet ownership, and they’re helping to evolve the segment alongside Millennials and Gen X, according to data.

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