Younger generations making their mark on small pet trends

As Gen Z enters the workforce under current economic conditions, they’re taking on small pets as companions.

May 18, 2026

Six exotic pets lined up: gray parrot, porcupine, ferret, rabbit, guinea pig, and green iguana on white background

The small pet market is evolving as Gen Z hits the scene with purchasing power and a high-end view of their hairy, scaled or feathery family members.

adogslifephoto | iStock.com

Gen Z has entered the conversation when it comes to small pet ownership, and they’re helping to evolve the segment alongside Millennials and Gen X, according to data.

“Across birds, small animals and horses, we’re seeing growing enthusiasm and deeper engagement from today’s pet owners,” said Pete Scott, American Pet Products Association (APPA) president and CEO, in the organization’s 2025 Bird, Small Animal & Horse Report. “Generational growth and new purchasing patterns demonstrate that these categories are expanding in meaningful ways and creating fresh opportunities for the pet care industry.”

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