Carnilove, a premium pet food brand and flagship label of Vafo Group, announced a new global brand identity and restructured product portfolio, effective April 2026.
The brand, distributed in more than 80 countries, is introducing a refined visual language, unified tone of voice and updated packaging designed to improve shelf visibility and product segmentation. The overhaul affects more than 100 SKUs across dry food, wet food and snack categories for dogs and cats.
The rebrand centers on a new brand essence the company is calling "Ignite True Spirit," reflecting what Carnilove describes as its nutritional philosophy of supporting animals' instinctive dietary needs. Core formulation principles across the portfolio include high meat content, grain-free and potato-free recipes, no artificial additives and the inclusion of natural superfoods. Fresh meat is featured in selected ranges. Dry formulas and select ranges are now also free from chicken meat and chicken fat to address pet sensitivities.
Carnilove is also expanding its cat-focused offerings, citing growth in the global cat population and increased consumer interest in cat-specific nutrition as drivers for the portfolio expansion.
The company said the changes are intended to support international retail partners and consumers with clearer product architecture and more consistent global communications.
"With this evolution, we are moving Carnilove into a clearer and more defined identity, marking the beginning of a new era for the brand," said Monika Kováčová, global brand director of Carnilove. "At the same time, we are strengthening areas where we see strong future potential, including the growing cat segment. We are not changing who we are. We are expressing our strength with greater clarity, confidence, and global consistency."
According to Petfood Industry's Top Pet Food Companies, Vafo Group is a privately owned company that develops, produces and distributes premium and super premium pet food and supplements to more than 90 countries worldwide. The Czech company, which also offers private-label services, produces more than 260 thousand tons per year.
