
- Blue Buffalo Love Made Fresh is designed to be served as a complete meal or mixed with kibble, Love Made Fresh includes multiple formats and flavor-packed recipes tailored to today’s feeding preferences.
- The launch targets the fast-growing $3 billion fresh pet food category and builds on General Mills’ commitment to innovation in pet care.
- With the addition of fresh, Blue Buffalo becomes the largest U.S. pet food brand to offer solutions across dry, wet and fresh — giving pet parents even more ways to feed like family.