Latin America/Carribean

Pet Food Marketing and Branding

6 pet owner personas help segment dog and cat food, treat marketing

Market researchers identified six distinct consumer profiles, each with different purchase motivations, communication preferences and expectations for pet food brands.

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Latin America/Carribean

Latin America's pet food market projected to reach US$18.5 billion by 2035

Brazil accounts for nearly 60% of regional sales as pet humanization, premiumization and product innovation continue to drive market growth.

News Hound

Beyond the sombrero: Pet food formulations can reflect regional cultures without stereotypes

Manufacturers that understand regional traditions, shopping habits and consumer identities will be better positioned to earn trust than those relying on superficial cultural references.

Latin America/Carribean

E-commerce shapes Mexico's pet food industry despite small market share

Combining strong retail partnerships, AI-optimized digital content and locally relevant innovation may help build consumer trust in an increasingly competitive Mexican pet food market.

Business Strategy

Mexico warms to wet pet food, prioritizing premiumization

Wet food was once viewed primarily as an inexpensive canned product with limited appeal.

Latin America/Carribean

Economic, social effects on Mexico's pet food market in 2026

As Mexico's pet food market matures, companies that understand the country's demographic shifts, cultural heritage and economic realities may be best positioned for success.

Latin America/Carribean

What decision trees reveal about Chile's pet food path to purchase

Triplethree International research shows Chilean dog and cat owners follow distinct, multi-factor paths to purchase rather than a single funnel.

Europe

New EU trade pacts promise cheaper pet food ingredients but other risks

The EU-Mercosur and EU-India trade agreements could reduce pet food sourcing and ingredient costs, but also create animal welfare concerns for Europe.

Latin America/Carribean

Beyond Brazil and Mexico: Latin America's new pet food growth map

As cat food surges and smaller markets develop distinct industrial identities, a more fragmented — and more nuanced — Latin American growth story is emerging.

Latin America/Carribean

CMI, Grupo Bios form Central American pet food alliance

The partnership unites two established regional players to build one of Latin America's most influential pet food platforms.

Latin America/Carribean

Infographic: Latin America offers growth opportunities for U.S. pet food exports

Economic recovery and pet humanization trends are driving demand for premium dog and cat food across South America and the Caribbean.

Latin America/Carribean

Brazil's pet food industry sees opportunity in insect protein. Barriers remain

Market valued at US$3.7 million in 2025 faces consumer education, investment and production hurdles as manufacturers seek to expand alternative protein adoption.

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