Petco's marketing approach now includes monthly e-mail messages about its products and services, including information about organic petfood and coupons for the products.
Petco followed up the e-mail marketing campaign by hosting in-store nutrition seminars to educate customers on the benefits of an organic pet diet, according to an article from DMNews .
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By Lindsay Beaton
Those in the supplements space are answering consumer calls for functionality, traceability, and simple education on what’s right for their pets.
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Healthy M&A activity as well as expanded production capacity investments helped pet food companies continue to grow in 2021.